Professional Summary
Professional Overview
Barbara McCartney is a seasoned marketing and growth executive with extensive experience in the food and nutrition industry. As the Chief Growth Officer at Florida's Natural Growers, she leverages her strategic expertise to drive brand expansion and market-leading innovation.
Experience Summary
Current Role
As the Chief Growth Officer at Florida's Natural Growers, Barbara is responsible for spearheading the company's growth initiatives, including new product development, strategic partnerships, and market expansion. She has a proven track record of delivering successful business outcomes and driving transformative change within the organization.
Career Progression
Prior to her current role, Barbara served as the President at WELL Strategic Growth Solutions, where she provided strategic advisory services to food and beverage companies. She also held the position of Chief Executive Officer at Trofi Nutritionals, where she led the company's turnaround and positioned it for long-term success.
Earlier in her career, Barbara held various leadership roles at Nestlé Health Science, including Chief Growth Officer, President and Regional Business Head, and Vice President of Marketing. She played a pivotal role in driving the company's consumer and medical nutrition business in North America, delivering substantial revenue growth and market share gains.
Barbara's diverse background also includes roles at The Pillsbury Company and Novartis, where she demonstrated her expertise in strategic initiatives, integrated marketing, and business development.
Academic Background
Barbara holds a Master's degree in Business Administration from a prestigious university, with a specialization in Marketing and Strategy.
Areas of Expertise
- Strategic brand development and marketing
- New product innovation and commercialization
- Business transformation and turnaround
- Organizational leadership and team building
- Mergers, acquisitions, and strategic partnerships
Professional Impact
Throughout her career, Barbara has been recognized for her ability to drive sustainable growth and profitability. She has successfully launched numerous successful product lines, forged strategic alliances, and led transformative initiatives that have enhanced the competitive positioning and financial performance of the organizations she has served.
Conclusion
With her extensive experience, proven track record, and a deep understanding of the food and nutrition industry, Barbara McCartney is poised to continue making a significant impact as the Chief Growth Officer at Florida's Natural Growers. Her strategic vision, innovative mindset, and strong leadership skills make her a valuable asset in driving the company's growth and market expansion.
