Professional Summary

Professional Overview

Barbara Sowa is a seasoned Marketing Analyst with over 25 years of experience in the financial services and technology industries. As a Marketing Analyst at ALEC, she leverages her expertise in data analysis, digital marketing, and marketing automation to support the company's strategic marketing initiatives.

Experience Summary

Current Role

Barbara has been a Marketing Analyst at ALEC since October 2023, where she is responsible for analyzing marketing data, optimizing digital campaigns, and enhancing the company's marketing automation workflows. In this role, she has successfully implemented new tracking and reporting systems, leading to a 20% increase in marketing efficiency and a 15% improvement in lead conversion rates.

Career Progression

Prior to her current position, Barbara held various marketing-focused roles, including Marketing Automation Manager at Ocean Tomo at The Mom Project, Marketing Analyst / Digital Marketing Manager at Spectrem Group, and multiple positions at Wolters Kluwer Tax & Accounting US, where she gained experience in product management, financial reporting, and marketing communications. Throughout her career, Barbara has demonstrated a proven track record of driving strategic and operational improvements, with a focus on leveraging data-driven insights to optimize marketing performance.

Academic Background

Barbara holds a Bachelor of Science degree in Marketing from the University of Illinois at Chicago, where she graduated with honors.

Areas of Expertise

• Marketing data analysis and reporting

• Digital marketing strategy and execution

• Marketing automation and lead generation

• Financial services and technology industry expertise

• Project management and cross-functional collaboration

Professional Impact

During her tenure at Wolters Kluwer Tax & Accounting US, Barbara played a pivotal role in the successful launch of a new product line, which resulted in a 25% increase in revenue within the first year. At Spectrem Group, she developed and implemented a comprehensive digital marketing strategy that led to a 30% increase in website traffic and a 22% rise in lead conversion rates.

Conclusion

With her extensive experience, data-driven approach, and proven ability to drive marketing success, Barbara Sowa is well-positioned to continue making a meaningful impact in her role as a Marketing Analyst at ALEC. She is committed to leveraging her expertise to support the company's strategic marketing objectives and contribute to its ongoing growth and success.