Professional Summary
Professional Overview
Barbara Sullivan is an experienced Design Director and Global Brand Creative professional, specializing in the beauty and fashion industries. With a strong background in art direction, design, and brand development, she has demonstrated a track record of driving impactful creative strategies for leading global brands.
Experience Summary
Current Role
As Design Director/Global Brand Creative at Bobbi Brown Cosmetics, Barbara is responsible for overseeing the brand's creative vision and execution across all touchpoints. In this role, she leads a team of designers and art directors to deliver cohesive, innovative design solutions that elevate the brand's global presence and enhance the customer experience. Under her leadership, the brand has seen a 20% increase in digital engagement and a 15% uplift in sales conversion.
Career Progression
Prior to her current role, Barbara held progressive design leadership positions, including Art Director at WWD Beauty Inc., where she spearheaded the magazine's award-winning visual overhaul, and Art Direction + Design at her own studio, Studio Barbara Sullivan. She has also held design roles at Seed Creative Group, Milchstrasse Publishing in Germany, and prestigious brands like Arnell Group and Barneys New York.
Throughout her career, Barbara has demonstrated a keen eye for design, a deep understanding of brand strategy, and the ability to lead cross-functional teams to deliver exceptional creative work. Her contributions have been recognized through numerous industry awards, including three AIGA Design Awards and a Webby Award for her work with Bobbi Brown Cosmetics.
Academic Background
Barbara holds a Bachelor of Fine Arts in Graphic Design from the Parsons School of Design, where she graduated with honors.
Areas of Expertise
- Brand strategy and identity development
- Art direction and design leadership
- Digital and print campaign design
- Omnichannel customer experience design
- Team management and mentorship
Professional Impact
Under Barbara's leadership, the Bobbi Brown Cosmetics brand has experienced a significant uplift in digital engagement, sales conversion, and overall brand perception. Her work has been recognized through industry awards, and she is frequently invited to speak at design and marketing conferences, sharing her expertise and inspiring the next generation of creative professionals.
Conclusion
With her extensive experience, strong design sensibilities, and proven track record of driving impactful creative strategies, Barbara Sullivan is a valuable asset to any organization seeking to elevate its brand and engage its customers through innovative, visually compelling design.
