Barbra Chase
Vice President, Sales North America
Professional Overview
Barbra Chase is a seasoned sales executive with over a decade of experience driving growth and revenue for leading technology companies in the retail and software industries. As the Vice President of Sales, North America at Focal Systems, she is responsible for leading a high-performing sales team and expanding the company's footprint across the United States and Canada.
Experience Summary
Current Role
As the VP of Sales, North America at Focal Systems, Barbra is responsible for developing and executing the company's sales strategy in the region. She oversees a team of 25 sales professionals and has been instrumental in securing several high-profile client partnerships, resulting in a 27% year-over-year increase in North American revenue. Barbra's deep industry expertise and ability to align Focal's solutions with her clients' strategic objectives have positioned the company as a thought leader in the retail technology space.
Career Progression
Prior to her current role, Barbra served as the VP of Global Sales and Store Intelligence at SymphonyAI, where she led the company's international expansion and helped establish its position as a key player in the retail analytics market. Before that, she held sales leadership positions at Brain Corp and Focal Systems, where she demonstrated a strong track record of driving revenue growth and fostering lasting client relationships.
Barbra's diverse background in the retail and software industries, combined with her proven leadership skills, have enabled her to make significant contributions to the organizations she has served. Her ability to identify and capitalize on emerging market trends has been instrumental in positioning her as a trusted advisor to her clients.
Academic Background
Barbra holds a Bachelor of Science degree in Business Administration from the University of Colorado Boulder, where she graduated with honors.
Areas of Expertise
- Sales strategy and execution
- Retail technology and analytics
- Team building and leadership
- Client relationship management
- Strategic partnership development
Professional Impact
Throughout her career, Barbra has been recognized for her ability to drive revenue growth and build high-performing sales teams. At SymphonyAI, she led the launch of a groundbreaking retail analytics platform that helped her clients optimize their store operations and improve the customer experience. At Brain Corp, she spearheaded the company's expansion into new market segments, contributing to a 35% increase in annual revenue.
Barbra's industry impact extends beyond her corporate roles. She has served on the Board of Directors for the Denver Metro Chapter of the American Cancer Society, where she leveraged her leadership and fundraising skills to support the organization's mission.
Conclusion
Barbra Chase is a dynamic sales leader with a proven track record of driving growth and delivering exceptional results for her clients. Her deep industry expertise, coupled with her strategic vision and commitment to excellence, make her a valuable asset to Focal Systems as the company continues to expand its presence in the North American market.
