Barnabas Kegye

Vice President, Global Creative DMI - L'Oréal, New York, NY

Professional Overview

Barnabas Kegye is an accomplished creative leader with extensive experience in the beauty and fashion industries. As the Vice President of Global Creative DMI at L'Oréal's IT Cosmetics brand, he oversees the development and execution of innovative digital marketing initiatives that drive brand engagement and sales growth.

Experience Summary

Current Role

As the Vice President of Global Creative DMI at L'Oréal's IT Cosmetics, Barnabas is responsible for leading a team of talented designers, content creators, and digital strategists. In this role, he develops and implements comprehensive digital marketing campaigns that effectively showcase the brand's products and engage its target audience. Barnabas' strategic vision and creative expertise have played a pivotal role in strengthening IT Cosmetics' digital presence and driving remarkable growth within the highly competitive beauty industry.

Career Progression

Prior to his current position, Barnabas held senior creative leadership roles at various prominent beauty and fashion brands. He served as the Senior Creative Director at Arbonne, where he spearheaded the brand's digital transformation and oversaw the creation of impactful marketing content. Before that, he was the Sr. Creative Director at Beautyblender, where he contributed to the brand's growing success by developing innovative product visuals and engaging digital campaigns.

Barnabas' earlier career experience includes roles as the Global Creative Director at ERNO LASZLO, Visual Creative Planner at New York & Company, and various creative consultant positions at renowned brands such as Chanel and Lacoste. Throughout his career, he has consistently demonstrated his ability to drive strategic innovation, elevate brand positioning, and deliver measurable results.

Academic Background

Barnabas holds a degree from the Fashion Institute of Technology, where he specialized in visual merchandising and creative design.

Areas of Expertise

• Digital marketing strategy and execution

• Creative direction and content development

• Omnichannel brand campaign management

• Proven track record of driving growth and engagement

• Strong leadership and team management skills

• Expertise in the beauty and fashion industries

Professional Impact

Barnabas is recognized as a visionary creative leader in the beauty industry. His work has been instrumental in shaping the digital presence and marketing initiatives of several leading brands, resulting in increased brand awareness, customer loyalty, and revenue growth. Through his innovative approach and collaborative leadership style, Barnabas has consistently delivered exceptional results and earned the respect of his peers and industry stakeholders.

Conclusion

With his extensive industry experience, exceptional creative skills, and strategic vision, Barnabas Kegye is poised to continue driving the success of IT Cosmetics and delivering impactful digital marketing solutions that propel the brand forward in the ever-evolving beauty landscape.