Professional Summary
Professional Overview
Barrett McCree is a seasoned media executive with over 15 years of experience in the advertising and portfolio management industry. As the Vice President of Portfolio Ad Sales at NBCUniversal, he leverages his deep expertise in data-driven advertising strategies and strong industry relationships to drive revenue growth and maximize the value of NBCUniversal's diverse media assets.
Experience Summary
Current Role
In his current role at NBCUniversal, Barrett is responsible for overseeing the company's portfolio-wide ad sales strategy and execution. He leads a team of talented sales professionals, collaborating closely with content, marketing, and analytics teams to develop innovative advertising solutions that deliver exceptional results for clients. Under his leadership, the portfolio ad sales team has consistently exceeded revenue targets, securing high-profile advertising partnerships and driving increased market share.
Career Progression
Prior to joining NBCUniversal, Barrett held various senior-level positions in the media industry, including Director of Ad Sales at Viacom and Regional Sales Manager at ABC. Throughout his career, he has demonstrated a proven track record of success in driving revenue growth, fostering strategic partnerships, and implementing data-driven approaches to optimize advertising performance.
Academic Background
Barrett holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Michigan. He is known for his analytical problem-solving skills and his commitment to staying at the forefront of industry trends and best practices.
Areas of Expertise
- Portfolio management and ad sales strategy
- Data-driven advertising and performance optimization
- Strategic partnership development and client relationship management
- Cross-functional collaboration and team leadership
- Analytical and problem-solving skills
Professional Impact
Under Barrett's leadership, the NBCUniversal portfolio ad sales team has consistently exceeded revenue targets, securing high-profile advertising partnerships and driving increased market share. He has been instrumental in developing and implementing innovative advertising solutions that have earned recognition from industry peers and clients alike.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Barrett McCree is poised to continue making a significant impact in the media and advertising industry. He is committed to driving growth, fostering strategic partnerships, and delivering exceptional results for NBCUniversal and its clients.
