Barrie Scardina - Retail Visionary and Strategic Leader
Professional Overview
Barrie Scardina is a seasoned retail executive with over 25 years of experience driving growth and innovation across prominent global fashion and lifestyle brands. As the Head of Retail for the Americas at Cushman & Wakefield, he leverages his deep industry expertise to advise leading retailers on strategic real estate, market expansion, and operational optimization.
Experience Summary
Current Role
As Head of Retail for the Americas at Cushman & Wakefield, Barrie is responsible for overseeing the firm's retail strategy and service delivery across the region. He works closely with C-suite executives to develop comprehensive real estate solutions that align with their business objectives and growth initiatives. Under his leadership, the team has secured numerous high-profile client engagements and delivered exceptional results.
Career Progression
Barrie's distinguished career trajectory includes leadership roles at renowned brands such as Tory Burch, Calvin Klein, and Liz Claiborne. He has excelled in executive positions spanning merchandise planning, retail operations, and regional management, establishing a reputation as a strategic visionary and operational excellence. Barrie's achievements include spearheading the expansion of the Calvin Klein North America retail footprint, optimizing inventory management and allocation processes at Tory Burch, and driving operational efficiencies at The Children's Place.
Academic Background
Barrie holds a Bachelor's degree from Montclair State University and a Master's degree from the prestigious Wharton School at the University of Pennsylvania, where he specialized in retail and consumer insights.
Areas of Expertise
- Retail strategy and market expansion
- Real estate portfolio optimization
- Merchandise planning and allocation
- Retail operations and omnichannel integration
- Change management and organizational transformation
- Data-driven decision making and performance analysis
Professional Impact
Barrie is recognized for his ability to spearhead complex, high-impact initiatives that drive measurable business results. He has successfully led regional reorganizations, implemented innovative inventory management systems, and overseen the rollout of cutting-edge customer experience concepts. Barrie's thought leadership and industry contributions have been featured in prominent retail publications, and he is a sought-after speaker at industry events.
Conclusion
With his exceptional track record, Barrie Scardina is a trusted advisor to leading global brands, helping them navigate the evolving retail landscape and capitalize on emerging opportunities. His strategic vision, operational expertise, and proven ability to deliver transformative results make him a valuable asset in driving sustainable growth and profitability for his clients.
