Professional Summary

Professional Overview

Barry Sheffer is an experienced marketing executive with a strong track record of driving growth and innovation. As the VP of Marketing at Rank Ranger, he oversees all aspects of the company's marketing strategy and implementation, leveraging his deep expertise in digital marketing, brand building, and data-driven decision making.

Experience Summary

Current Role

Barry has served as the VP of Marketing at Rank Ranger since 2013, where he is responsible for leading the company's marketing efforts and helping to position it as a industry leader in SEO and digital marketing analytics. Under his guidance, Rank Ranger has experienced significant expansion, with a focus on developing innovative products and services that address the evolving needs of its client base.

Career Progression

Prior to joining Rank Ranger, Barry was the Owner of Trend Media, where he successfully grew the agency's client base and diversified its service offerings. He has a proven track record of driving business growth, implementing effective marketing strategies, and building high-performing teams.

Academic Background

Barry holds a Bachelor's degree in Marketing from the University of Florida, where he graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• Search engine optimization (SEO) and search engine marketing (SEM)

• Content marketing and social media management

• Data analytics and performance tracking

• Brand development and positioning

• Team building and leadership

Professional Impact

Under Barry's leadership, Rank Ranger has consistently outperformed its competitors, recording double-digit growth in revenue and client acquisition. He has spearheaded several innovative initiatives, including the launch of a proprietary analytics platform that has become a go-to resource for digital marketers worldwide.

Conclusion

With his extensive experience, strategic mindset, and commitment to driving results, Barry Sheffer is well-positioned to continue guiding Rank Ranger's success and further cementing its position as a leading player in the digital marketing industry.