Barry Starr

Vertical B2B Marketing Lead - Marketing Communications

Professional Overview

Barry Starr is an experienced marketing leader with a proven track record of driving growth and engagement for leading B2B organizations. As the Vertical B2B Marketing Lead for Marketing Communications at TransUnion, he leverages his expertise in integrated marketing, content strategy, and data-driven customer acquisition to elevate the company's position in key industry verticals.

Experience Summary

Current Role

In his current role at TransUnion, Barry is responsible for developing and executing comprehensive marketing strategies to support the company's vertical-specific offerings. He collaborates cross-functionally to align marketing initiatives with the sales pipeline, optimize content and digital campaigns, and measure the impact of marketing activities. Under his leadership, TransUnion has experienced a 25% increase in qualified leads and a 15% improvement in customer retention within his target verticals.

Career Progression

Prior to joining TransUnion, Barry held various marketing leadership positions, including Marketing Account Executive at Marketopia and Director of the DFY Client Marketing Services Division at Technology Marketing Toolkit, Inc. He has also served as Program Head for Loyalty Solutions at Velocity Solutions, Inc. and held Director-level roles in product marketing and management at Affinion Group and Oreck Corporation. Throughout his career, Barry has demonstrated a talent for leveraging data-driven insights to develop successful, multi-channel marketing strategies that drive measurable results.

Academic Background

Barry holds a Bachelor of Science in Marketing from the University of Tennessee, where he graduated with Honors. He has also completed several executive leadership programs, including the Wharton School's Strategic Marketing Management course.

Areas of Expertise

• Vertical-focused B2B marketing strategy

• Integrated marketing campaign development and execution

• Content marketing and digital lead generation

• Customer acquisition and retention optimization

• Marketing performance measurement and reporting

Professional Impact

During his tenure at Technology Marketing Toolkit, Inc., Barry led the development and implementation of a comprehensive DFY client marketing program that resulted in a 35% increase in client retention and a 20% improvement in customer satisfaction. At Velocity Solutions, Inc., he spearheaded the launch of a new loyalty solutions offering that drove a 22% increase in revenue within the first 18 months.

Conclusion

With over 15 years of experience in the marketing communications industry, Barry Starr is a strategic and data-driven leader who excels at aligning marketing initiatives with business objectives. In his current role at TransUnion, he is poised to continue his track record of success by leveraging his expertise to expand the company's presence and drive sustainable growth in key industry verticals.