BZ

Barry Zeidenberg

Professional Summary



Professional Overview


Barry Zeidenberg is a seasoned marketing executive with over 20 years of experience leading high-impact marketing strategies and teams. As the Head of Marketing / Marketing Director at THRILLWORKS, he is responsible for driving the company's integrated marketing efforts, including brand positioning, digital marketing, demand generation, and go-to-market initiatives.

Experience Summary



Current Role


In his current role at THRILLWORKS, Barry is responsible for developing and executing the company's comprehensive marketing strategy to support its growth and expansion. He leads a team of marketing professionals to create and implement targeted campaigns, optimize digital channels, and deliver measurable results. Under his leadership, THRILLWORKS has strengthened its brand visibility, increased lead generation, and expanded its client base within the technology and software industries.

Career Progression


Prior to joining THRILLWORKS, Barry served as the Head of Marketing / Marketing Director at QA Consultants, where he was instrumental in revitalizing the company's marketing efforts and driving a 25% increase in new business opportunities. Before that, he held the role of Director of Marketing Communications, North America at Nexans, where he led the integration of marketing initiatives across the region and spearheaded the launch of several successful product campaigns.

Earlier in his career, Barry held marketing leadership positions at Enercare Inc. and Microsoft Canada, where he honed his skills in retail marketing, brand management, and digital strategy.

Academic Background


Barry holds a Bachelor of Business Administration degree from the University of Toronto, where he specialized in Marketing and Communications.

Areas of Expertise


  • Integrated marketing strategy and execution

  • Brand positioning and identity development

  • Digital marketing and content creation

  • Lead generation and demand creation

  • Marketing team leadership and talent development


Professional Impact


Throughout his career, Barry has demonstrated a track record of driving measurable marketing success. At Nexans, he led the development of a comprehensive digital marketing strategy that resulted in a 35% increase in website traffic and a 20% improvement in lead conversion rates. At Enercare Inc., he spearheaded the launch of a highly effective multi-channel campaign that contributed to a 15% growth in customer acquisition.

Conclusion


With his extensive marketing expertise, results-driven approach, and strong leadership abilities, Barry Zeidenberg is positioned to continue making a significant impact at THRILLWORKS and within the broader technology and software industries.