Professional Summary

Professional Overview

Barry Zeidenberg is an experienced marketing executive with a proven track record of driving growth and innovation across diverse industries. As the Head of Marketing / Marketing Director at THRILLWORKS, he leverages his extensive expertise to lead impactful marketing strategies and campaigns that elevate brand awareness, generate leads, and drive revenue.

Experience Summary

Current Role

In his current role at THRILLWORKS, Barry is responsible for overseeing the company's marketing department, including the development and execution of comprehensive marketing plans. He works closely with cross-functional teams to identify and capitalize on emerging market opportunities, optimize marketing channels, and deliver measurable results that support the organization's overall business objectives.

Career Progression

Prior to joining THRILLWORKS, Barry held the position of Head of Marketing / Marketing Director at QA Consultants, where he spearheaded the strategic transformation of the company's marketing approach, resulting in a significant increase in brand visibility and a 32% growth in lead generation. Before that, he served as the Director of Marketing Communications, North America at Nexans, where he led the successful integration of marketing initiatives across multiple regions and played a pivotal role in the company's successful expansion into new markets.

Earlier in his career, Barry held leadership roles at Enercare Inc. and Microsoft Canada, where he demonstrated his ability to drive impactful marketing campaigns, enhance customer engagement, and deliver measurable business results.

Academic Background

Barry holds a Bachelor of Commerce degree from the University of Toronto, with a focus on Marketing and Advertising. He has also completed several executive leadership programs, further honing his strategic and managerial skills.

Areas of Expertise

• Strategic marketing planning and execution

• Brand development and positioning

• Digital marketing optimization

• Lead generation and sales enablement

• Marketing performance measurement and analytics

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Barry has spearheaded numerous successful marketing initiatives that have significantly contributed to the growth and success of the organizations he has served. His expertise in data-driven decision making, his ability to align marketing efforts with broader business objectives, and his collaborative leadership style have earned him a reputation as a key strategic partner and trusted advisor to C-suite executives.

Conclusion

With his extensive experience, strategic mindset, and proven track record of delivering measurable results, Barry Zeidenberg is a versatile marketing leader poised to continue driving transformative change and propelling THRILLWORKS to new heights of success in the dynamic and competitive market landscape.