Bas Brukx

Chief Financial Officer

Professional Overview
Bas Brukx is an accomplished finance executive with over 25 years of experience driving strategic financial leadership and transformational growth for leading technology and SaaS organizations. As the Chief Financial Officer at Medallia, he is responsible for overseeing the company's financial operations, guiding critical decision-making, and spearheading initiatives to drive operational excellence and shareholder value.

Experience Summary

Current Role
As the Chief Financial Officer at Medallia, Bas is responsible for managing the company's financial strategy, planning, and reporting. He oversees all aspects of the finance function, including budgeting, forecasting, treasury, and risk management, ensuring Medallia maintains a robust financial infrastructure to support its rapid growth and expansion. Bas has played a pivotal role in Medallia's successful transition to a publicly-traded company, leading the company's IPO and subsequent financial reporting and compliance initiatives.

Career Progression
Prior to joining Medallia, Bas served as the Chief Financial Officer at Therapy Brands, where he led the company's financial operations and played a crucial role in its acquisition by Roper Technologies. He also held the position of Executive Vice President and Chief Financial Officer at Allego, a leading sales enablement platform, where he was instrumental in driving the company's financial strategy and growth initiatives. Earlier in his career, Bas served as the Chief Financial Officer at Clarabridge, a customer experience management software provider, and held finance leadership roles at Vocus, Nexchange, WorldPort, and Verizon Enterprise Solutions.

Academic Background
Bas holds a Bachelor of Science degree in Accounting and Finance from the University of Virginia. He is a certified public accountant (CPA) and has completed additional executive education programs at leading institutions, further strengthening his financial acumen and strategic leadership capabilities.

Areas of Expertise
Bas is a seasoned finance executive with deep expertise in financial planning and analysis, capital markets, mergers and acquisitions, and enterprise risk management. He has a proven track record of driving operational efficiency, optimizing financial performance, and aligning financial strategies with broader business objectives. Bas is also recognized for his strong leadership, strategic decision-making, and ability to build high-performing teams.

Professional Impact
Throughout his career, Bas has played a pivotal role in transforming the financial operations of the organizations he has served. At Clarabridge, he led the company's successful transition to a subscription-based revenue model, improving financial visibility and profitability. As the CFO of Allego, he spearheaded the company's international expansion and successful acquisition by a strategic buyer. In his current role at Medallia, Bas is driving the company's financial strategy and positioning it for long-term growth and market leadership.

Conclusion
With his deep finance expertise, strategic mindset, and proven track record of driving operational and financial excellence, Bas Brukx is a highly valuable asset to Medallia and the broader technology industry. As the company's Chief Financial Officer, he is poised to continue leveraging his financial acumen and leadership skills to propel Medallia's growth and position it for sustained success in the years to come.