Bashir Phillip
Vice President, Digital Marketing | New York, New York, United States
Professional Overview
Bashir Phillip is an accomplished digital marketing leader with over a decade of experience driving successful campaigns and initiatives across a range of industries. As the Vice President of Digital Marketing at Scholastic, he oversees the strategic direction and execution of the company's digital marketing efforts, leveraging his expertise in search engine optimization (SEO), paid media, and data-driven marketing to elevate the brand's online presence and drive measurable results.
Experience Summary
Current Role
As the Vice President of Digital Marketing at Scholastic, Bashir is responsible for leading the company's digital marketing strategy and execution. He oversees a team of digital marketing professionals, directing the development and implementation of integrated campaigns that span search, social, programmatic, and email channels. Bashir's data-driven approach and creative problem-solving skills have enabled him to consistently exceed digital marketing goals and drive significant revenue growth for the organization.
Career Progression
Prior to his current role, Bashir held several leadership positions within the digital marketing field. He served as the Director of Search and Paid Media at Scholastic, where he was instrumental in optimizing the company's paid search and media strategies to improve ROI and expand their customer base. Before that, Bashir was the Head of Digital Marketing at Scholastic, where he successfully led the organization's digital transformation efforts and implemented advanced analytics and attribution models to measure the impact of marketing initiatives.
Bashir's earlier experience includes roles as a Digital Marketing Consultant, where he provided strategic guidance and hands-on support to a diverse range of clients, as well as positions at Teach For America and Trinity Insight, where he honed his skills in search engine optimization, paid media, and digital account management.
Academic Background
Bashir holds a Bachelor of Science degree in Marketing from the University of Pennsylvania, where he graduated with distinction.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Paid media optimization and management
- Data-driven marketing and analytics
- Campaign planning and implementation
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Bashir has consistently delivered measurable results for the organizations he has served. At Scholastic, he has been instrumental in driving a 25% increase in organic website traffic and a 30% improvement in conversion rates through his innovative digital marketing initiatives. Bashir's ability to identify and capitalize on emerging trends, as well as his strong analytical skills, have made him a valuable asset to his teams and a respected leader in the digital marketing community.
Conclusion
With his impressive track record of success, Bashir Phillip is poised to continue making a significant impact in the digital marketing space. His deep industry knowledge, strategic vision, and proven ability to execute successful campaigns make him a valuable asset to any organization seeking to elevate its online presence and drive sustainable growth.
