Professional Summary
Professional Overview
Bastian Dietz is an experienced International Marketing Manager with a focus on the Mountainbike (MTB) industry. He currently serves as the International Marketing Manager - MTB at Leatt, a leading provider of protective gear and accessories for cycling and motorsports enthusiasts. Bastian also holds an advisory board position at Bikmo, a prominent cycling insurance provider.
Experience Summary
Current Role
As the International Marketing Manager - MTB at Leatt, Bastian is responsible for developing and executing marketing strategies to promote the company's MTB product line globally. He oversees all aspects of the marketing mix, including product positioning, brand management, content creation, and digital marketing campaigns. Bastian's expertise in the MTB industry and his strong network within the cycling community have been instrumental in driving Leatt's international growth and brand recognition.
Career Progression
Bastian's professional journey in the cycling and sports industries spans over two decades. Prior to his current role, he held various leadership positions, including serving as the Director of Global Business Development at Boards & More GmbH, where he was responsible for expanding the company's SQlab brand into new international markets. Bastian also gained valuable experience as the Cycling & New Mobility Category Manager at Messe Muenchen, where he played a key role in organizing the renowned IAA Mobility trade fair.
Throughout his career, Bastian has demonstrated a keen understanding of the evolving trends and consumer preferences in the cycling industry. He has leveraged his extensive network and industry knowledge to contribute to the growth and innovation of several organizations, including serving as an Advisory Board Member for the Cycling Innovation Accelerator (C.I.A.) and Bogbi AS.
Academic Background
Bastian holds a degree in Business Administration, with a focus on Marketing and Communications. His academic background has provided him with a strong foundation in strategic marketing, brand management, and data-driven decision-making, which he has consistently applied throughout his professional career.
Areas of Expertise
- International marketing strategy and execution
- Product positioning and brand management
- Digital marketing and content creation
- Cycling industry trends and consumer insights
- Business development and global expansion
- Stakeholder management and strategic partnerships
Professional Impact
Bastian's contributions to the cycling industry have been recognized through his advisory board roles and his ability to drive measurable results for the organizations he has worked with. He has a proven track record of successfully launching new products, expanding brand awareness, and fostering collaborative partnerships that have contributed to the growth and innovation of the industry.
Conclusion
With his extensive experience, industry expertise, and strategic mindset, Bastian Dietz is a valuable asset to the companies he serves. As he continues to shape the international marketing strategies of leading MTB and cycling brands, Bastian remains committed to driving innovation, enhancing customer experiences, and contributing to the overall advancement of the industry.
