Beatriz Sotomayor
Marketing Automation Specialist
Professional Overview
Beatriz Sotomayor is a highly skilled Marketing Automation Specialist with a diverse background in digital marketing, campaign management, and project coordination. Bringing over 5 years of industry experience, she specializes in leveraging marketing automation technologies to drive targeted, data-driven campaigns that deliver measurable business impact.
Experience Summary
Current Role
Beatriz currently serves as a Marketing Automation Specialist at Fujitsu, where she is responsible for planning, implementing, and optimizing automated marketing campaigns across multiple channels. In this role, she utilizes her expertise in marketing automation platforms, data analysis, and campaign optimization to enhance the company's lead generation and nurturing efforts, resulting in improved conversion rates and customer engagement.
Career Progression
Prior to her current position, Beatriz held the role of Project Coordinator - Fulfillment Orchestrator at Wunderman Thompson MAP, where she managed complex marketing campaigns and ensured seamless integration between various systems and platforms. Before that, she worked as a Campaign Specialist at Wunderman Thompson MAP, honing her skills in campaign planning, execution, and performance analysis.
Academic Background
Beatriz holds a Bachelor's degree in Business Administration from the University of Lisbon, where she specialized in marketing and digital strategies.
Areas of Expertise
- Marketing automation strategy and implementation
- Campaign management and optimization
- Data-driven decision making and analytics
- Cross-channel campaign coordination
- Lead generation and nurturing
- Project management and stakeholder collaboration
Professional Impact
At Fujitsu, Beatriz has played a pivotal role in streamlining the company's marketing automation processes, resulting in a 25% increase in lead conversion rates and a 15% improvement in customer engagement. Her ability to identify and address pain points, coupled with her expertise in marketing technology, has made her a valued asset to the organization.
Conclusion
With a strong track record of success in driving impactful marketing campaigns, Beatriz Sotomayor is a seasoned Marketing Automation Specialist poised to make a significant contribution to Fujitsu's continued growth and success. Her adaptability, data-driven approach, and commitment to innovation make her an invaluable asset in the ever-evolving world of digital marketing.
