Becca Freer

Professional Summary

Becca Freer is an accomplished marketing professional with extensive experience in partnership development and sponsorship management. Currently serving as the Director of Partnership Marketing at the Premier Lacrosse League, Becca leverages her expertise in sports marketing, client relations, and strategic partnerships to drive growth and engagement for the league.

Experience Summary

Current Role

As the Director of Partnership Marketing at the Premier Lacrosse League, Becca is responsible for cultivating and managing high-impact partnerships with leading brands and organizations. In this role, she develops innovative sponsorship activations, secures new partnership opportunities, and works closely with the league's commercial and marketing teams to maximize the value of existing partnerships. Becca's strategic approach and strong client management skills have contributed to the league's success in attracting and retaining premier sponsorship partners.

Career Progression

Prior to her current role, Becca held several positions in the sports and entertainment industry, including Senior Account Coordinator at FanDuel, where she played a key role in sponsorship and advertising sales, and Digital Specialist at Talking Dog Agency, where she managed digital marketing campaigns for clients. Becca's diverse background and progressive career trajectory have equipped her with a well-rounded understanding of the sports marketing landscape and the ability to deliver measurable results for her clients.

Academic Background

Becca holds a Master's degree in Sports Management from Columbia University in the City of New York, where she specialized in sports marketing and partnership development. Her academic achievements and hands-on experiences have provided her with a strong foundation in sports business strategy, consumer behavior, and data-driven decision-making.

Areas of Expertise

• Sports marketing and partnership development

• Sponsorship activation and client management

• Digital marketing and content strategy

• Client relationship management and stakeholder engagement

• Data analysis and performance optimization

Professional Impact

Throughout her career, Becca has demonstrated her ability to drive tangible results for her clients. At the Premier Lacrosse League, she has spearheaded several high-profile partnership campaigns, leading to increased brand exposure, fan engagement, and revenue generation for the league. Becca's analytical approach, combined with her creativity and strategic thinking, have made her a valuable asset in the sports marketing industry.

Conclusion

Becca Freer is a skilled marketing professional with a proven track record of success in the sports industry. Her passion for partnership development, coupled with her strong client relationships and data-driven decision-making, make her a valuable asset to the Premier Lacrosse League and a respected leader in the field of sports marketing.