Becca Zak — Director of Digital, ALOHA Collection
Professional Summary
Becca Zak serves as the Director of Digital at ALOHA Collection, a lifestyle and travel accessories brand headquartered in Encinitas, California. With a strong foundation in digital strategy, analytics, and product management, Becca Zak works directly with the company's co-founders to develop and execute the organization's growth strategy, actively participating in the brand’s evolution and strategic digital initiatives.
Current Role and Responsibilities
- Director of Digital, ALOHA Collection
- Location: Encinitas, CA
- Tenure: At least since August 2019 (formerly Marketing Analyst, now Director of Digital)
- Key Functions:
- Responsible for the overall digital growth strategy, including e-commerce development and digital product management.
- Direct collaboration with ALOHA Collection’s co-founders, supporting key initiatives to drive company growth.
- Leads the implementation of digital initiatives aligned with brand evolution, as evidenced in recent public statements about “Igniting Growth with a Brand New Identity While Honoring Our Legacy.”
- Instrumental in brand transformation and digital identity modernization scheduled in the first quarter of 2025.
- Recognized publicly as a driver in innovative analytics and product development, integrating customer insights into actionable business strategies.
Professional Experience
- ALOHA Collection
- Director of Digital / Ecommerce Manager / Digital Product Manager / Marketing Analyst (Multiple titles reflect evolving role and responsibilities; company sources consistently cite Director of Digital as current title)
- August 2019 – Present
- Led digital marketing, e-commerce optimization, and analytics projects; currently oversees all digital engagement and growth initiatives.
- Foster The Earth
- Development Coordinator
- January 2019 – December 2019
- Developed outdoor group hike programs for foster youth, focusing on youth leadership and community development.
- Big City Mountaineers
- Program Ambassador
- April 2018 – October 2018
- Supported outdoor leadership programs enhancing youth engagement in nature.
- IXL Learning
- Product Manager
- July 2015 – April 2018
- Managed product development focused on educational technology.
- Badre Lab for Cognitive Neuroscience Research
- Research Associate
- May 2014 – December 2014
- Contributed to academic research on human cognition.
Education
- Brown University
- Sc. B (Bachelor of Science)
- 2011 – 2015
Company Facts: ALOHA Collection
- Industry Focus: Lifestyle, Surf, Swim, Travel Accessories, Yoga, and Health & Fitness
- Headquarters: Encinitas, CA, United States
- Leadership:
- Lynna Barnard: CEO
- Heather Aiu: Co-founder
- Shawna Williams: Senior Brand Director
- Zoe Vega: Growth Strategist
- Culture: Values adventure, sustainability, and travel. Emphasizes brand legacy and innovation as evidenced in recent internal communications and public campaigns.
Professional Skills & Interests
- Core Skill Areas:
- Digital strategy and analytics
- E-commerce management
- Product management and new product development
- Brand growth and digital identity transformation
- Industry Interests:
- Marketing and nonprofit development
- Health and fitness, lifestyle sectors
- Technology integration in consumer brands
- Extracurricular Leadership:
- Leads monthly group hikes for foster youth (Foster the Earth)
Contact & Public Profile
- LinkedIn: [Becca Zak](http://www.linkedin.com/in/rebecca-zak)
- Location: Encinitas, CA
- Professional Email: becca@aloha-collection.com (per public contact directories, 2025)
Notable Activities and Public Engagements
- Frequently referenced in company articles as a thought leader in digital analytics and product strategy.
- Quoted for innovative, customer-focused insights such as, “Window seat 4 eva! So I can see the views!”—reflecting a mindset oriented towards exploration and vision.
- Champions both digital business growth and social causes, bridging corporate and philanthropic initiatives.
Organizational Chart Context
Becca Zak is positioned in ALOHA Collection’s leadership team alongside senior management and the co-founders, reporting on or collaborating with key growth strategists and brand directors. This placement signals a high degree of influence over the company’s digital commerce direction and brand expansion roadmaps.
Becca Zak’s experience at the intersection of digital commerce, product management, and brand transformation poises her as a key decision-maker and innovator within ALOHA Collection’s leadership structure. With her analytics-driven approach and deep connections to the brand’s culture and social initiatives, she is a central figure in any partnership or solution targeting digital growth, e-commerce optimization, or brand engagement within this segment.
