Becki Baumgartner - CMO & Certified Master Herbalist

Professional Overview

Becki Baumgartner is a versatile marketing executive and holistic health practitioner with extensive experience in the pet care and natural products industries. As the CMO and Certified Master Herbalist at PET | TAO Holistic Pet Products, TCVM Pet Supply, and several veterinary practices, she leverages her deep expertise in natural health solutions to drive innovative marketing strategies and deliver exceptional customer experiences.

Experience Summary

Current Roles

CMO & Certified Master Herbalist at PET | TAO Holistic Pet Products, TCVM Pet Supply (2018-Present)

Consultant & Certified Master Herbalist at White Oak Animal Hospital, Natchez Trace Veterinary Services (2012-Present)

Premier Wellness Advocate at doTERRA International LLC (2015-Present)

In her current roles, Becki is responsible for developing and executing comprehensive marketing campaigns, driving brand awareness, and promoting the adoption of natural, holistic pet care products and services. As a Certified Master Herbalist, she also provides expert guidance and consulting to veterinary practices, helping to integrate complementary and alternative medicine into their treatment protocols.

Career Progression

Becki's career has been marked by a steady progression in both marketing and natural health disciplines. Prior to her current roles, she served as the VP of Sales and Marketing at PET | TAO Holistic Pet Products, where she played a key role in expanding the company's market presence and driving revenue growth.

Earlier in her career, Becki held various positions in the optical industry, including roles as a Licensed Dispensing Optician, Deputy Executive Director, and Adminstration/Billing Manager. She also gained experience as a Natural Health Consultant and Independent Distributor at Nature's Sunshine Products, where she honed her expertise in holistic wellness solutions.

Academic Background

Becki holds a certification as a Certified Master Herbalist, reflecting her deep knowledge and commitment to natural health and wellness. Her educational background also includes relevant experience in the healthcare and optical fields, further strengthening her interdisciplinary skillset.

Areas of Expertise

Holistic pet care and natural product marketing

Integrative veterinary medicine and complementary therapies

Brand strategy, content creation, and digital marketing

Stakeholder engagement and client relationship management

Natural health consulting and wellness advocacy

Professional Impact

Throughout her career, Becki has demonstrated a passion for promoting natural, sustainable solutions in the pet care and healthcare industries. She has played a pivotal role in introducing innovative natural products and services to veterinary practices and pet owners, contributing to the growing acceptance and adoption of holistic approaches to animal wellness.

Conclusion

Becki Baumgartner is a dynamic marketing leader and holistic health expert who has dedicated her career to bridging the gap between conventional and complementary medicine. With her unique blend of marketing acumen and natural health expertise, she is poised to continue driving positive change in the pet care and wellness industries, helping both animals and their owners achieve optimal health and well-being.