Becky Albrecht - Director of Sales

Professional Overview

Becky Albrecht is an accomplished sales professional with extensive experience in the consumer packaged goods (CPG) industry. As the Director of Sales at GOOD GOOD and Sales Director West at Panos Brands, LLC, she leverages her deep industry expertise to drive revenue growth and market expansion for her clients.

Experience Summary

Current Roles

Director of Sales at GOOD GOOD (Present)

Responsible for leading the sales strategy and execution across key accounts and channels

Spearheads the development and implementation of targeted sales initiatives to boost brand visibility and market share

Collaborates closely with cross-functional teams to ensure seamless order fulfillment and exceptional customer service

Sales Director West at Panos Brands, LLC (Present)

Oversees the sales operations and performance for the western region of the Panos Brands portfolio

Develops and executes sales plans to expand distribution and secure new business opportunities

Provides strategic guidance to the regional sales team to optimize performance and achieve revenue targets

Career Progression

Western Regional Contract Sales Manager and President at CPG Sales Connections (Present)

Manages a team of regional sales representatives to drive sales and distribution for CPG client brands

Leverages extensive industry relationships to secure new business and maintain strong partnerships

Serves as the President, overseeing the overall strategic direction and operations of the company

Director of Sales at Somersault Life Company, LLC (Present)

Responsible for leading the sales function and developing growth strategies for the Somersault Life brand

Collaborated with marketing and operations teams to ensure consistent brand positioning and customer experience

Drove successful new product launches and expanded distribution across key retail channels

Western Regional Manager at The Hain-Celestial Group (Present)

Managed sales and account relationships in the western region for the Hain-Celestial portfolio of natural and organic brands

Developed and implemented tailored sales strategies to increase brand visibility and secure new business opportunities

Maintained strong relationships with key retail partners and distributors to ensure successful product placement and sell-through

Academic Background

Becky holds a Bachelor of Science degree in Business Administration from the University of Oregon, where she graduated with honors.

Areas of Expertise

CPG sales and account management

Strategic sales planning and execution

New product launch and distribution expansion

Cross-functional collaboration and team leadership

Relationship building and stakeholder management

Professional Impact

Consistently exceeded annual sales targets and delivered double-digit revenue growth for client brands

Spearheaded the successful launch of several new product lines, securing placements in major retail chains

Recognized as a trusted advisor and strategic partner by key clients and retail partners

Actively involved in industry associations and events, contributing to the overall growth and development of the CPG sector

Conclusion

With her proven track record of success, Becky Albrecht is a valuable asset to any organization seeking to drive sales growth and market expansion in the dynamic CPG industry. Her comprehensive industry expertise, strategic mindset, and collaborative leadership style make her an invaluable addition to the GOOD GOOD and Panos Brands teams.