Becky Conn

Marketing Director

Professional Overview
Becky Conn is an accomplished marketing professional with over 15 years of experience driving strategic marketing initiatives and delivering measurable business impact. As the Director of Marketing at NCSolutions, she leverages her expertise in demand generation, sales enablement, and marketing operations to propel the company's growth and enhance its market position.

Experience Summary

Current Role
As the Director of Marketing at NCSolutions, Becky is responsible for overseeing the company's comprehensive marketing strategy. She leads a team of marketing specialists to execute integrated campaigns, optimize digital marketing channels, and develop compelling content that resonates with the target audience. Under her leadership, NCSolutions has achieved significant increases in website traffic, lead generation, and customer engagement.

Career Progression
Prior to her current role, Becky held progressive marketing and sales support positions at NCSolutions. She served as the Sr. Manager of Sales Operations & Marketing, where she streamlined cross-functional processes and implemented data-driven strategies to enhance the sales team's productivity and effectiveness. Earlier in her career, Becky was the Manager of Demand Generation & Sales Support, where she spearheaded lead generation initiatives and collaborated closely with the sales team to support their efforts.

Before joining NCSolutions, Becky gained valuable experience as an Executive Assistant at PCNation, where she honed her organizational and administrative skills while supporting the executive leadership team.

Academic Background
Becky holds a Bachelor of Science degree in Marketing from the University of Illinois at Chicago, where she graduated with distinction.

Areas of Expertise

• Digital marketing strategy and execution

• Demand generation and lead nurturing

• Marketing automation and analytics

• Sales enablement and support

• Cross-functional collaboration and project management

• Strategic planning and performance optimization

Professional Impact
During her tenure at NCSolutions, Becky has driven several impactful initiatives that have contributed to the company's success. She led the implementation of a new marketing automation platform, which resulted in a 25% increase in lead generation and a 15% improvement in lead-to-customer conversion rates. Additionally, Becky spearheaded the development of a comprehensive content strategy that increased organic website traffic by 35% and enhanced the company's thought leadership positioning within the industry.

Conclusion
Becky Conn is a seasoned marketing professional with a proven track record of driving strategic growth and delivering measurable results. Her deep industry expertise, coupled with her ability to lead cross-functional teams and implement data-driven initiatives, make her a valuable asset to NCSolutions. Becky is committed to continuing her professional development and leveraging her skills to help NCSolutions maintain its competitive edge in the dynamic marketing landscape.