Becky Higgins, SVP and Chief Marketing Officer

Professional Overview

Becky Higgins is a seasoned marketing executive with over 25 years of experience in the retail jewelry industry. As the Senior Vice President and Chief Marketing Officer at Helzberg Diamonds, she is responsible for developing and executing the company's comprehensive marketing strategy to drive brand awareness, customer engagement, and sales growth.

Experience Summary

Current Role

As the SVP and CMO at Helzberg Diamonds since 2010, Becky Higgins has been instrumental in shaping the company's marketing vision and initiatives. She oversees all aspects of the marketing function, including brand management, advertising, digital marketing, social media, and customer loyalty programs. Under her leadership, Helzberg Diamonds has consistently delivered innovative marketing campaigns that have resonated with their target audience and contributed to the company's overall success.

Career Progression

Prior to her current role, Becky held various marketing leadership positions at Zale Corporation, where she worked for over 16 years. She served as the Vice President of Marketing from 2006 to 2009 and the Senior Director of Marketing from 1993 to 2006, steadily advancing her career and demonstrating her ability to drive marketing strategies that positively impact business performance.

Academic Background

Becky Higgins holds a Bachelor of Science degree in Marketing from the University of Missouri-Kansas City, where she graduated with honors.

Areas of Expertise

Becky's expertise spans a wide range of marketing disciplines, including brand strategy, digital marketing, customer segmentation, targeted advertising, and data-driven decision making. She is skilled in leveraging consumer insights to develop effective campaigns that resonate with the target audience and drive tangible business results. Becky is also a respected leader, known for her ability to build and inspire high-performing marketing teams.

Professional Impact

During her tenure at Helzberg Diamonds, Becky has been instrumental in repositioning the brand and enhancing its digital presence. Under her leadership, the company has experienced significant growth in online sales and social media engagement, reflecting her ability to adapt to the evolving retail landscape. Becky's innovative marketing strategies have earned Helzberg Diamonds industry recognition and have contributed to the company's consistent financial performance.

Conclusion

With her extensive experience, strategic vision, and proven track record of success, Becky Higgins is a highly respected marketing executive in the retail jewelry industry. As she continues to lead the marketing efforts at Helzberg Diamonds, she is poised to drive further growth and cement the company's position as a leading player in the market.