Belinda Lis
Deputy Chief Financial Officer, Juice Beauty Inc
Seattle, Washington, United States
Professional Overview
Belinda Lis is a seasoned finance executive with over a decade of experience in the beauty and consumer products industry. As the Deputy Chief Financial Officer at Juice Beauty, Inc., she plays a strategic role in overseeing the company's financial operations, contributing to its growth and profitability.
Experience Summary
Current Role
In her current position as Deputy Chief Financial Officer at Juice Beauty, Inc., Belinda is responsible for a wide range of financial management duties, including financial planning and analysis, budgeting, and financial reporting. She works closely with the Chief Financial Officer to ensure the company's financial objectives are aligned with its overall business strategy. Belinda has played a crucial role in streamlining financial processes, implementing cost-saving measures, and enhancing the company's financial performance.
Career Progression
Prior to joining Juice Beauty, Belinda held various finance and accounting roles at leading consumer brands, including serving as the Senior Financial Analyst at The Body Shop and the Financial Controller at Aveda Corporation. Her experience in the beauty and personal care industry has equipped her with a deep understanding of the market dynamics, regulatory requirements, and best practices in financial management.
Academic Background
Belinda holds a Bachelor of Science degree in Accounting from the University of Washington, where she graduated with honors. She is also a Certified Public Accountant (CPA) and has completed advanced training in financial modeling and strategic decision-making.
Areas of Expertise
- Financial planning and analysis
- Budgeting and forecasting
- Financial reporting and control
- Cost management and optimization
- Financial process improvement
- Strategic financial decision-making
- Industry-specific regulatory compliance
Professional Impact
During her tenure at Juice Beauty, Belinda has successfully implemented a new enterprise resource planning (ERP) system, which has improved the company's financial data integration and reporting capabilities. She has also played a pivotal role in securing a $25 million credit facility, enabling the company to fund its expansion plans and invest in product innovation.
Conclusion
With her extensive finance expertise, strategic mindset, and deep industry knowledge, Belinda Lis is a valuable asset to Juice Beauty, Inc. As the Deputy Chief Financial Officer, she continues to drive the company's financial success and contribute to its long-term growth and sustainability.
