Professional Summary
Professional Overview
Ben Badofsky is a seasoned data and analytics leader with over a decade of experience driving data-driven strategies and innovations across the digital marketing and healthcare industries. As the Vice President Director of Data & Analysis at Publicis Groupe, he oversees a team of data scientists and analysts, developing cutting-edge solutions to help clients leverage data and insights for competitive advantage.
Experience Summary
Current Role
In his current role at Publicis Groupe, Ben is responsible for leading the data and analytics strategy, ensuring the effective implementation of advanced data management, predictive modeling, and performance optimization capabilities. He works closely with cross-functional teams to deliver impactful, data-driven campaigns and solutions that drive measurable business outcomes for the agency's clients.
Career Progression
Prior to his current position, Ben served as the Director of Data & Analytics at AKQA, where he spearheaded the development and implementation of data-driven marketing strategies for leading brands. Earlier in his career, he held roles at Convergence Point Media and Publicis Health Media, where he honed his expertise in media technology, optimization, and data science.
Ben's breadth of experience, from research assistant at Northwestern University to his current executive-level position, has allowed him to develop a well-rounded understanding of data-driven decision-making and its impact on organizational success.
Academic Background
Ben holds a bachelor's degree in Biomedical Engineering from Northwestern University, with a specialization in Otolaryngology research during his time as a summer intern.
Areas of Expertise
- Data strategy and governance
- Advanced analytics and predictive modeling
- Media optimization and performance measurement
- Cross-functional collaboration and stakeholder management
- Talent development and team leadership
Professional Impact
Under Ben's leadership, the data and analytics team at Publicis Groupe has delivered significant value to clients, driving measurable improvements in campaign performance, customer experience, and business outcomes. He has spearheaded the implementation of cutting-edge technologies and methodologies, positioning the agency as a trusted partner in the data-driven marketing landscape.
Conclusion
With his extensive experience, technical expertise, and strategic acumen, Ben Badofsky is a data and analytics visionary who continues to shape the digital marketing industry. He is committed to leveraging data-driven insights to help clients navigate the evolving landscape and achieve their business goals.
