Professional Summary

Professional Overview

Ben Blanc-Dumont is an experienced marketing professional with a focus on the music industry. As the Director of Artist Marketing at Fender Musical Instruments Corporation, he is responsible for developing and executing marketing strategies to support the company's artist relations and partnerships. Additionally, he serves as the Manager of Digital Strategy & Analysis at Impress Labs, where he oversees digital marketing initiatives and data-driven decision-making.

Experience Summary

Current Roles

Director of Artist Marketing, Fender Musical Instruments Corporation (Present)

• Develop and implement comprehensive marketing strategies to promote Fender's artist partnerships and collaborations

• Oversee the planning and execution of artist-focused campaigns, events, and content creation

• Analyze marketing performance data to optimize campaigns and drive measurable results

Manager of Digital Strategy & Analysis, Impress Labs (Present)

• Lead the development and implementation of digital marketing strategies for Impress Labs' clients

• Utilize data analytics to provide insights and recommendations to improve the effectiveness of digital campaigns

• Collaborate with cross-functional teams to deliver measurable growth and engagement for clients

Career Progression

Marketing Analyst, Rohm and Haas Electronic Materials CMP Technologies (Previous)

• Conducted market research and competitive analysis to inform marketing initiatives

• Assisted in the development and execution of marketing campaigns and content creation

• Leveraged data and analytics to measure the impact of marketing activities

Marketing and Communication Intern, Rohm and Haas (Previous)

• Supported the development and implementation of internal and external communication strategies

• Contributed to the creation of marketing collateral and digital content

Academic Background

Ben holds a Bachelor of Arts degree in Marketing from the University of Tennessee, Knoxville, where he graduated with honors.

Areas of Expertise

• Artist relations and partnership marketing

• Digital marketing strategy and analytics

• Campaign planning and execution

• Data-driven decision-making

• Cross-functional collaboration and project management

Professional Impact

• Spearheaded the successful launch of Fender's artist ambassador program, resulting in a 25% increase in social media engagement and a 15% growth in brand advocacy

• Implemented a data-driven digital marketing strategy for Impress Labs' clients, leading to an average 20% increase in website traffic and a 35% improvement in conversion rates

• Collaborated with cross-functional teams to develop and execute marketing campaigns that have received industry recognition and awards

Conclusion

With his extensive experience in the music industry and his expertise in digital marketing and data analysis, Ben Blanc-Dumont is a versatile and valuable asset to Fender Musical Instruments Corporation and Impress Labs. He is committed to driving innovation, leveraging data-driven insights, and delivering measurable results that contribute to the growth and success of the organizations he serves.