Ben Carlson
Current Company: Brownells, Inc.
Position: Director of eCommerce Merchandising
LinkedIn: [Ben Carlson LinkedIn](http://www.linkedin.com/in/bencarlsonphd)
Professional Summary
Ben Carlson is the Director of eCommerce Merchandising at Brownells, Inc., a key leadership role responsible for driving the company’s online merchandising strategy. With over 17 years of experience in marketing, e-Commerce, retail, and product management, he brings a proven track record of executing data-driven commercial initiatives across the omnichannel and direct-to-consumer retail sectors.
Carlson’s expertise involves leveraging market analysis and customer insights to ensure a compelling product assortment, inventory accuracy, and high standards of customer satisfaction. His strategic remit encompasses enhancing the Brownells online shopping experience, optimizing product visibility, and leading cross-functional teams to drive sales growth.
Carlson is described as a proven leader in merchandising and digital retail, with considerable experience in omni-channel planning and collaboration with category management. His background demonstrates competence in both curating diverse product selections and employing analytics to refine consumer offerings continually.
Current Responsibilities at Brownells, Inc.
At Brownells, Carlson:
- Heads the eCommerce Merchandising team, reporting into the merchandising and supply chain function.
- Oversees curation and optimization of the product mix focused on firearms accessories and supplies.
- Drives strategies to increase product visibility and conversion rates on the digital platform.
- Collaborates with omni-channel and inventory management personnel to streamline operations and ensure alignment between online and offline channels.
- Implements market trend analysis and integrates customer feedback into merchandising strategies to maximize revenue opportunities and customer engagement.
Key Team Members:
- Jennifer Carlson – Vice President, Merchandising & Supply Chain
- Jeff Molaschi – Client Merchandising Director
Organization Profile: Brownells, Inc.
Brownells, Inc. is a prominent private company in the firearms accessories and supplies sector with a longstanding industry presence. The company’s business model is focused on offering a comprehensive online catalog and leveraging advanced digital merchandising practices to engage an enthusiast customer base. Brownells’ merchandising team is pivotal in adapting product selection to current market trends and customer demands, reflecting a sustained commitment to innovation and customer-centricity within the digital commerce landscape.
Professional Network & Influence
Carlson maintains a professional presence on LinkedIn and is recognized by various third-party business intelligence and company directory platforms for his strategic role at Brownells. Engagements such as his participation at significant industry events (e.g., SHOT Show) underscore his influence and leadership within the tactical e-commerce space.
Education
- University at Buffalo – Degree and specific field not detailed, but background indicates strong academic credentials in disciplines relevant to digital commerce and organizational leadership.
Notable Achievements/Indicators
- Successfully returned Brownells to major industry events after pandemic disruptions, leading the brand’s visibility and engagement initiatives.
- Recognized as an action-oriented digital commerce executive with demonstrable results in product lifecycle management and revenue-driving merchandising strategies.
- Directly responsible for integrations between merchandising functions and broader supply chain processes, supporting operational efficiency and inventory accuracy.
Contact Information
- Professional Email: ben.carlson@brownells.com
- Phone: +1 641-623-5401
Strategic Implications
Carlson’s role as Director of eCommerce Merchandising positions him as a primary decision-maker for solutions that impact product discovery, online experience, and digital growth at Brownells. His background in market analytics, product curation, and omni-channel planning aligns closely with vendors and partners seeking to address the evolving needs of the digital firearms retail sector.
Key Points for Engagement:
- Emphasis on product performance, market-driven conversion optimization, and digital customer experience.
- Interest in solutions that enhance supply chain synchronization with digital merchandising.
- Likely to respond to innovations that improve analytics, product assortment intelligence, and seamless omni-channel integration.
