Professional Summary

Professional Overview

Ben Checketts is an accomplished creative professional and co-founder with extensive experience in the apparel and marketing industries. As the Creative Director and Co-Founder of Rhone, he leads a dynamic team responsible for driving the brand's innovative design and marketing strategies.

Experience Summary

Current Role

As the Creative Director and Co-Founder of Rhone, Ben is responsible for overseeing the company's creative vision and spearheading the development of cutting-edge apparel collections. He collaborates closely with the executive team to align product design with the brand's ethos and customer preferences, ensuring Rhone remains at the forefront of the activewear market. Under Ben's leadership, Rhone has established a strong reputation for exceptional quality, stylish designs, and a commitment to sustainability.

In addition to his role at Rhone, Ben serves as an Advisor at disco, where he provides strategic guidance and creative input to help the company navigate the rapidly evolving e-commerce landscape.

Career Progression

Prior to his current positions, Ben held various leadership roles within Rhone Apparel, including Creative Director and Director of Marketing. During his tenure, he was instrumental in driving the company's brand identity, product development, and marketing initiatives, contributing to its significant growth and market expansion.

Ben's earlier experience includes a stint as the Regional Marketing Services Manager (Southeast Region) at IMG College, where he leveraged his expertise in sports marketing and analytics to support client campaigns and optimize marketing strategies.

Academic Background

Ben holds a Master of Management Studies degree from the prestigious Fuqua School of Business, where he honed his business acumen and strategic decision-making skills. Additionally, he gained valuable industry experience through an internship in the Research and Analytics department at ESPN.

Areas of Expertise

• Creative direction and brand strategy

• Apparel design and product development

• Integrated marketing and digital campaigns

• Sports marketing and analytics

• Entrepreneurship and business management

Professional Impact

Under Ben's creative direction, Rhone has consistently delivered innovative, high-performance activewear collections that have resonated with a growing customer base. His ability to translate market trends and customer insights into compelling product designs has contributed to the brand's sustained growth and industry recognition.

Through his advisory role at disco, Ben leverages his expertise in e-commerce and digital marketing to help the company navigate the rapidly evolving online retail landscape and enhance its customer experience.

Conclusion

With his extensive experience, strategic vision, and proven track record of success, Ben Checketts is a respected creative leader in the apparel and marketing industries. As he continues to shape the future of Rhone and provide strategic guidance to other industry players, Ben remains committed to driving innovation, fostering brand loyalty, and creating exceptional value for customers.