Professional Summary

Professional Overview

Ben Goodey is a seasoned marketing and business strategy expert, currently serving as the Founder of Spicy Margarita and How the Fck. With a strong track record in content strategy, SEO, and brand development, he has established himself as a trusted advisor and thought leader in the tech and startup ecosystem.

Experience Summary

Current Roles

Founder, Spicy Margarita (2024-07-01 to Present)

• Responsible for the overall strategic direction and execution of the Spicy Margarita brand, a leading provider of high-quality margarita mixes.

• Oversees all aspects of marketing, content creation, and digital strategy to drive brand awareness and customer acquisition.

• Leverages deep expertise in SEO and content marketing to position Spicy Margarita as a market leader in the premium cocktail mixer segment.

Founder & Creator, How the Fck (2020-03-01 to Present)

• Founded and oversees the popular "How the Fck" brand, which provides informative and entertaining content on various business and entrepreneurial topics.

• Responsible for content strategy, production, and distribution to build a loyal audience and establish the brand as a go-to resource for entrepreneurs and business professionals.

• Utilizes data-driven insights to optimize content performance and drive sustainable growth for the How the Fck platform.

Career Progression

Advisor (Content & SEO Strategy), Mesh (2024-01-01 to 2024-09-01)

• Provided strategic guidance on content creation, SEO optimization, and digital marketing initiatives to support the growth of Mesh, a leading B2B SaaS platform.

• Helped to position Mesh as a thought leader in its industry through the development of high-performing content assets.

Advisor (Content & SEO Strategy), SentiSum (2023-02-01 to 2024-09-01)

• Served as a trusted advisor to SentiSum, a customer experience analytics company, contributing expertise in content strategy and SEO.

• Worked closely with the marketing team to improve the visibility and engagement of SentiSum's online content, driving increased website traffic and lead generation.

Founder & Strategist, Goodey Marketing (2022-08-01 to 2024-09-01)

• Established Goodey Marketing, a boutique digital marketing agency, and served as the Founder and Lead Strategist.

• Provided clients with comprehensive marketing solutions, including brand development, content creation, and digital campaigns.

• Helped clients achieve their growth objectives through data-driven strategies and hands-on execution.

Academic Background

Ben holds a Bachelor of Arts degree in Business and Marketing from the University of Bristol, where he graduated with honors.

Areas of Expertise

• Content strategy and creation

• Search engine optimization (SEO)

• Brand development and positioning

• Digital marketing and campaign management

• Business strategy and advisory

• Entrepreneurship and startup ecosystem

Professional Impact

• Consistently delivered high-performing content and digital marketing strategies that have driven significant growth and engagement for clients.

• Established the "How the F*ck" brand as a respected and influential platform in the entrepreneurial community, with a growing audience and loyal following.

• Leveraged his deep industry knowledge and network to provide valuable strategic guidance to leading tech companies, contributing to their overall success.

Conclusion

With a proven track record of success in marketing, content creation, and business strategy, Ben Goodey is poised to continue making a significant impact in the tech and startup sectors. His entrepreneurial mindset, coupled with his extensive expertise, makes him a valuable asset for organizations seeking to drive sustainable growth and establish a strong online presence.