Ben Hollingdale, Chief Sales Officer at Cushon
Position:
Ben Hollingdale serves as the Chief Sales Officer (CSO) at Cushon, a role he has held since October 2017. His responsibilities include shaping the company’s commercial strategy and utilizing innovative technology to disrupt traditional financial services.
Professional Background:
- Staffcare: Business Development Director
- Enhanced distribution network for employee benefits technology across the UK.
- Oak Capital Management: Senior Derivatives Trader
- Designed and executed trading strategies.
- Saxon Financials and GFT: Held various derivatives trading positions.
Educational Background:
- University of the West of England: Degree holder.
- St John's School, Leatherhead: Foundational education.
LinkedIn Profile:
[LinkedIn - Ben Hollingdale](https://uk.linkedin.com/in/ben-hollingdale-56115210)
Company Overview: Cushon
Industry: Fintech, Workplace Savings & Pensions
Recent Achievements:
- Best Financial Well-being Provider Award: Cushon was named the Best Financial Well-being Provider for the second time at the Corporate Adviser Awards in June 2024.
- Acquisition by NatWest: NatWest acquired 85% of Cushon for £144 million in February 2023. The acquisition aims to leverage Cushon's innovative technology under NatWest's larger financial umbrella.
Product Innovation and Market Position:
- Net Zero Now Pension: Cushon has launched the world's first "Net Zero Now" pension, distinguishing itself by offering immediate net-zero pension options, unlike competitors projecting such initiatives by 2030 or 2050.
- App-Based Management: Cushon provides an all-in-one app for managing savings and pensions, and includes features like CushonMix investment portfolios and CushonMe investment monitoring and alert service.
Customer Profile and Usage:
Cushon's products cater to a broad audience without a typical profile, offering:
- Lifetime ISAs for first-time home buyers.
- Junior ISAs for parents saving for their children.
- Tax-Efficient Solutions for higher earners.
Clients typically use Cushon's workplace savings solutions to foster financial resilience among employees through regular savings direct from pay.
Post-Acquisition Integration:
- Cushon's integration with NatWest expands its reach and potential for innovation in the fintech sector. The company's continued emphasis on sustainability and user engagement sets it apart in the marketplace.
Contact Information:
Location: London, GB
Role Details:
- Ben Hollingdale is pivotal in the sales and growth strategies at Cushon. His depth of experience in financial markets and the fintech sector drives Cushon’s innovation and market penetration.
This report presents a comprehensive profile of Ben Hollingdale’s professional background and the strategic initiatives of Cushon, providing key insights valuable for engagement and business opportunities.
