Ben Johnsey

Analytics Professional

Professional Overview
Ben Johnsey is an experienced analytics professional with a strong track record of driving data-driven decision-making. As an Analytics Specialist at dentsu international, he leverages his expertise in data analysis, marketing insights, and strategic consulting to help clients optimize their marketing performance and achieve their business goals.

Experience Summary

Current Role
In his current role at dentsu international, Ben is responsible for conducting in-depth data analysis, developing predictive models, and generating actionable insights to support the company's clients. He collaborates cross-functionally with marketing, advertising, and e-commerce teams to identify trends, uncover hidden opportunities, and implement data-driven strategies that drive measurable improvements in key performance metrics.

Career Progression
Prior to joining dentsu, Ben held the position of Senior Analyst, Data and Analytics at Digitas North America, where he was instrumental in building the company's data infrastructure and implementing advanced analytics solutions for leading brands. Earlier in his career, he served as a Marketing Analyst at FCA Fiat Chrysler Automobiles, where he played a key role in analyzing market trends, optimizing marketing campaigns, and driving customer acquisition and retention initiatives.

Academic Background
Ben holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Michigan. During his time at the university, he was recognized for his academic excellence and was a member of the Dean's List.

Areas of Expertise

• Data analysis and visualization

• Marketing analytics and campaign optimization

• Customer segmentation and predictive modeling

• Business intelligence and strategic consulting

• Proficient in SQL, Python, and data visualization tools

Professional Impact

• Developed a custom analytics dashboard that enabled a global automotive client to track key performance metrics and make data-driven decisions, resulting in a 15% improvement in marketing ROI.

• Implemented a predictive churn model that helped a major retailer reduce customer attrition by 8% and increase customer lifetime value.

• Spearheaded the integration of disparate data sources and the creation of a centralized data warehouse, enhancing data-driven insights and improving cross-functional collaboration.

Conclusion
With his strong analytical skills, industry knowledge, and proven track record of driving impactful results, Ben Johnsey is a valuable asset to the dentsu international team. He is committed to leveraging data and analytics to help clients navigate the evolving marketing landscape and achieve their strategic objectives.