Professional Summary

Professional Overview

Ben Lord is the Founder and Creative Director of Softlimit, a New York-based creative agency. With over 20 years of experience in the industry, he specializes in brand development, digital design, and innovative marketing solutions for clients across various sectors.

Experience Summary

Current Role

As the Founder and Creative Director of Softlimit, Ben is responsible for leading a talented team of designers, developers, and strategists to deliver transformative digital experiences for the agency's clients. Under his guidance, Softlimit has earned a reputation for crafting visually striking and highly functional websites, mobile applications, and digital campaigns that drive measurable results.

Career Progression

Prior to founding Softlimit in 2004, Ben held notable positions as the Owner of The Cougar Label, a successful fashion and lifestyle brand, and as the Creative Director at Electric Artists, where he led the creative vision for a variety of high-profile clients. He began his career as an Assistant Art Director in New Media at Atlantic Records, where he honed his skills in digital design and multimedia production.

Academic Background

Ben holds a Bachelor of Fine Arts (BFA) degree in Architecture and Graphic Design from the prestigious Parsons School of Design - The New School, where he developed a strong foundation in design principles and visual communication.

Areas of Expertise

• Brand strategy and identity development

• User experience (UX) and user interface (UI) design

• Digital marketing and content creation

• Creative direction and team leadership

• Innovative problem-solving and strategic thinking

Professional Impact

Throughout his career, Ben has spearheaded numerous award-winning projects, including the design and launch of The Cougar Label's highly successful e-commerce platform and the creation of a groundbreaking multimedia campaign for a major record label client. His work has been recognized by industry organizations, and he is often invited to speak at design conferences and events.

Conclusion

As a seasoned creative professional, Ben Lord continues to push the boundaries of digital design and marketing, consistently delivering exceptional results for his clients. With his deep industry expertise, innovative mindset, and collaborative leadership style, he is poised to guide Softlimit and its clients to even greater success in the years to come.