Professional Summary
Professional Overview
Ben McAllister is an accomplished product executive with extensive experience leading cross-functional teams and driving innovative product development. As the Chief Product Officer at CrossFit, LLC, he is responsible for overseeing the company's product strategy, roadmap, and execution across its diverse range of fitness and wellness offerings.
Experience Summary
Current Role
As the Chief Product Officer at CrossFit, LLC, Ben is responsible for defining the company's product vision, strategy, and roadmap. He leads a team of product managers, designers, and engineers to ensure the successful delivery of new features and enhancements to the CrossFit ecosystem, including the flagship CrossFit training program, digital content, and connected fitness products. Under his leadership, the company has introduced several highly successful product initiatives that have enhanced the customer experience and driven business growth.
Career Progression
Prior to joining CrossFit, Ben held various senior product and design roles at leading organizations. As the Senior Director of Product at Under Armour, he led the development of the MapMyRun and Connected Footwear product lines, delivering innovative features and integrations that drove user engagement and revenue growth. Before that, he served as the Director of Product at Under Armour, where he played a key role in shaping the company's overall product strategy and roadmap.
Earlier in his career, Ben held leadership positions at Comcast and the global design consultancy frog, where he gained expertise in user experience design, strategic product planning, and cross-functional collaboration.
Academic Background
Ben holds a Bachelor of Arts degree in Graphic Design from the University of North Carolina at Chapel Hill, where he graduated with honors.
Areas of Expertise
- Product strategy and roadmap development
- Cross-functional team leadership and collaboration
- User-centric design and innovation
- Digital product and platform development
- Fitness and wellness industry expertise
- Metrics-driven product management and optimization
Professional Impact
Throughout his career, Ben has demonstrated a track record of driving successful product initiatives that have had a significant impact on the organizations he has served. At Under Armour, he led the development of the MapMyRun and Connected Footwear product lines, which contributed to the company's overall growth and market leadership in the fitness tracking and connected devices space.
At CrossFit, LLC, Ben's strategic vision and product expertise have been instrumental in enhancing the company's digital offerings and expanding its reach within the fitness and wellness community. His leadership has been crucial in delivering innovative products and features that have resonated with the brand's loyal user base and driven increased engagement and revenue.
Conclusion
With his deep industry expertise, proven track record of success, and strong leadership skills, Ben McAllister is poised to continue driving innovation and growth at CrossFit, LLC as the Chief Product Officer. His passion for delivering exceptional user experiences and his ability to align cross-functional teams make him a valuable asset to the organization.
