Ben Morse

Professional Summary

Professional Overview
Ben Morse is an accomplished digital marketing expert and business strategist currently serving as the Director of Digital Marketing North America at HOKA. With extensive experience in the sports and outdoor industry, he leverages his expertise in data-driven marketing, strategic planning, and cross-functional collaboration to drive impactful initiatives and measurable business growth.

Experience Summary

Current Role
As the Director of Digital Marketing North America at HOKA, Ben is responsible for leading the brand's digital marketing strategy and execution across the region. He oversees a team of digital marketing professionals and collaborates closely with cross-functional stakeholders to develop and implement integrated campaigns that enhance brand awareness, engage target audiences, and drive sales. Under Ben's leadership, the HOKA digital marketing team has consistently delivered impressive results, including double-digit year-over-year growth in online revenue and a significant increase in social media engagement.

Career Progression
Prior to his role at HOKA, Ben held the position of Business Strategy Manager at Treacy & Company, where he provided strategic consulting services to clients in the sports and outdoor industry. In this capacity, he leveraged his analytical skills and industry knowledge to develop comprehensive business strategies, identify growth opportunities, and implement effective operational improvements. Earlier in his career, Ben was a member of the United States Ski Team, competing at the highest levels of international ski racing and honing his competitive drive, teamwork, and leadership abilities.

Academic Background
Ben holds a Bachelor of Science degree in Business Administration from the University of Colorado Boulder, where he specialized in Marketing and Entrepreneurship. During his time at the university, he was recognized for his academic excellence and leadership, earning a spot on the Dean's List and serving as a student ambassador for the Leeds School of Business.

Areas of Expertise

• Digital marketing strategy and execution

• Data-driven decision making and performance analysis

• Integrated marketing campaign planning and implementation

• Cross-functional collaboration and stakeholder management

• Brand development and positioning

• Business strategy and operational optimization

Professional Impact
Throughout his career, Ben has demonstrated a track record of driving successful digital marketing initiatives and contributing to the growth and evolution of the brands and organizations he has served. His ability to blend strategic thinking, analytical acumen, and creative problem-solving has enabled him to consistently deliver impactful results that have strengthened brand positioning, enhanced customer engagement, and driven tangible business outcomes.

Conclusion
With his diverse background, proven leadership, and deep industry expertise, Ben Morse is poised to continue making significant contributions to the digital marketing and business strategy landscape. His passion for driving innovation, his commitment to delivering exceptional results, and his collaborative approach position him as a valuable asset to any organization seeking to elevate its digital marketing presence and achieve sustainable growth.