Professional Summary

Professional Overview

Ben Parsa is a seasoned entrepreneur and business leader with a strong track record of success in the e-commerce and design industries. As the CEO of Inside Weather and CABA Design, he leverages his extensive experience in merchandising, content creation, and strategic operations to drive innovation and growth for his companies.

Experience Summary

Current Roles

CEO, Inside Weather (2018-06-01 to Present)

• Oversees the strategic direction, day-to-day operations, and growth initiatives for this leading online retailer of high-quality, custom-made home furnishings.

• Responsible for driving product development, marketing, and e-commerce strategy to enhance the customer experience and expand the brand's reach.

• Under his leadership, Inside Weather has experienced significant revenue growth and expanded its product offerings to cater to the evolving needs of its customer base.

CEO, CABA Design (2017-09-01 to Present)

• Leads this design-focused company, focusing on developing innovative, sustainable solutions for residential and commercial spaces.

• Responsible for setting the overall vision, managing creative and technical teams, and ensuring the delivery of high-quality design services to clients.

• Has spearheaded the development of new product lines and services, positioning CABA Design as a trailblazer in the design industry.

Career Progression

Co-Founder & COO, Dot & Bo (2015-09-01 to 2016-09-01)

• Co-founded this e-commerce startup focused on home furnishings and decor, overseeing operations and contributing to the overall business strategy.

• Played a key role in establishing the brand's identity, building the product catalog, and driving customer acquisition.

Co-Founder & VP of Merchandising / Content, Dot & Bo (2013-01-01 to 2016-09-01)

• Responsible for curating the product assortment, creating engaging content, and developing the brand's online presence.

• Leveraged his expertise in merchandising and content creation to enhance the customer experience and drive sales.

Advisor, Haute1.com (2012-03-01 to 2013-01-01)

• Provided strategic guidance and industry expertise to this luxury fashion e-commerce platform.

• Contributed to the development of the brand's merchandising strategy and content creation initiatives.

Co-founder, Giftsmatic.com (2011-06-01 to 2012-03-01)

• Co-founded this online gift-giving platform, contributing to the overall business strategy and operations.

Academic Background

Ben Parsa holds a Bachelor's degree in Business Administration from the University of California, Berkeley, where he specialized in Marketing and Entrepreneurship.

Areas of Expertise

• E-commerce strategy and operations

• Merchandising and product curation

• Content creation and brand development

• Sustainable design and innovation

• Entrepreneurship and business leadership

Professional Impact

• Spearheaded the growth and expansion of Inside Weather, positioning the brand as a leading provider of custom-made home furnishings.

• Drove the development of innovative design solutions and sustainable product lines at CABA Design, establishing the company as a trailblazer in the industry.

• Contributed to the successful launch and scaling of several e-commerce startups, leveraging his expertise in merchandising, content creation, and strategic operations.

Conclusion

With his extensive experience in the e-commerce and design industries, Ben Parsa has emerged as a respected leader and innovator. As the CEO of Inside Weather and CABA Design, he continues to drive growth, foster innovation, and deliver exceptional value to his customers and stakeholders.