Professional Summary
Professional Overview
Ben Plantan is the Vice President of Marketing and Corporate Affairs at HCA Healthcare, a leading healthcare organization. He brings over 20 years of diverse experience in marketing, business development, and strategic consulting, with a strong focus on the healthcare and education sectors.
Experience Summary
Current Role
As the Vice President of Marketing and Corporate Affairs at HCA Healthcare, Ben is responsible for developing and executing comprehensive marketing strategies to enhance the organization's brand, promote its services, and engage with key stakeholders. He oversees a team of marketing professionals and collaborates closely with the executive leadership to align marketing initiatives with the company's overall business objectives.
Career Progression
Prior to joining HCA Healthcare, Ben served as the Chief Marketing Officer at The University of Texas Rio Grande Valley, where he spearheaded the institution's rebranding and marketing efforts, driving increased student enrollment and raising the university's profile within the region. Before that, he held various roles at PwC, Gotham Orient Partners, LLC, and CohnReznick LLP, where he honed his expertise in strategy, marketing, and business development.
Academic Background
Ben holds a Bachelor's degree in Marketing from the University of Pennsylvania and a Master's degree in Business Administration from the Texas McCombs School of Business. He has also completed additional coursework at prestigious institutions such as Kyung Hee University and Yonsei University, further expanding his global perspective and cross-cultural understanding.
Areas of Expertise
- Strategic marketing and brand management
- Integrated marketing communications
- Digital marketing and social media strategy
- Business development and client engagement
- Organizational change management
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Ben has successfully led numerous marketing campaigns and initiatives that have driven significant growth and recognition for the organizations he has served. He has a proven track record of delivering measurable results, such as increasing student enrollment, enhancing brand awareness, and driving revenue growth.
Conclusion
With his extensive experience, strategic mindset, and strong leadership capabilities, Ben Plantan is poised to make a lasting impact on HCA Healthcare's marketing and corporate affairs functions. His versatile skill set and deep industry knowledge position him as a valuable asset in navigating the evolving healthcare landscape and delivering innovative solutions that enhance the organization's competitiveness and market presence.
