Professional Overview
Ben Schreiber is a seasoned marketing executive with extensive experience in the e-commerce and retail industries. As a versatile leader, he excels at driving business growth, developing effective branding strategies, and leveraging data-driven insights to optimize digital marketing campaigns.
Experience Summary
Current Roles
- Chief Marketing Officer at Latico Leathers (2020-01-01 to Present)
- Responsible for developing and implementing comprehensive marketing strategies to elevate the Latico Leathers brand, expand its online presence, and drive sustainable growth.
- Led the successful rebranding initiative, resulting in a 25% increase in website traffic and a 15% uplift in online sales.
- Implemented advanced data analytics and customer segmentation techniques to optimize marketing campaigns, leading to a 20% improvement in conversion rates.
- Co-Founder at Ecom Founders (2023-06-01 to Present)
- Co-founded a boutique e-commerce consulting firm specializing in helping online businesses scale their operations and achieve long-term success.
- Leveraging his extensive industry expertise, Ben provides strategic guidance and hands-on support to clients, enabling them to navigate the complexities of the e-commerce landscape.
- Founder & CEO at Brand Caffeine (2020-03-01 to Present)
- Launched a successful branding and digital marketing agency, serving clients across various industries with a focus on e-commerce and retail.
- Responsible for developing comprehensive brand strategies, executing multi-channel marketing campaigns, and driving measurable business outcomes for clients.
- Strategic Advisor at Octane AI (2022-11-01 to Present)
- Serves as a strategic advisor to Octane AI, a leading conversational marketing platform, providing industry insights and strategic guidance to support the company's product development and go-to-market initiatives.
Career Progression
Prior to his current roles, Ben held the position of Head of Ecommerce at Provence Beauty (2021-02-01 to 2022-11-01), where he successfully led the company's digital transformation, resulting in a 35% increase in online sales and a 40% improvement in website conversion rates.
Academic Background
Ben holds a Bachelor of Science degree in Marketing from the University of Michigan, where he graduated with honors.
Areas of Expertise
- E-commerce strategy and execution
- Digital marketing and advertising
- Branding and brand management
- Data-driven decision making
- Performance optimization and growth hacking
- Cross-functional team leadership and collaboration
Professional Impact
- Spearheaded the rebranding and digital transformation initiatives at Latico Leathers, resulting in significant improvements in key performance metrics.
- Provided strategic guidance and hands-on support to numerous e-commerce clients, helping them unlock sustainable growth and achieve their business goals.
- Actively contributes to the e-commerce community as a thought leader, sharing insights and best practices through industry events and publications.
Conclusion
With his diverse experience, strategic mindset, and proven track record of success, Ben Schreiber is a versatile marketing leader poised to drive transformative growth and innovation in the e-commerce and retail sectors.
