Ben Sullivan serves as Executive Vice President (EVP) of Sales at Invoca, a leading AI-powered revenue execution platform that integrates marketing, commerce, and contact center teams to enhance buyer journeys and drive revenue growth. He holds a BA in Sociology, Mass Communication, and Marketing from Saint Anselm College.
Professional Role and Responsibilities
- Ben was promoted to EVP, Sales at Invoca on September 28, 2021, after a five-year tenure as Senior Vice President (SVP) of Sales.
- His leadership focuses on driving enterprise sales growth, building and managing high-performing sales organizations, and scaling Invoca’s global sales operations.
- He has relocated from the San Francisco Bay Area to lead Invoca's Denver office as of early 2019, overseeing enterprise sales and customer success teams to support accelerated business expansion.
- Prior to Invoca, Ben held various sales and management positions in voice telephony, unified SaaS communications, and enterprise SaaS companies, including serving as VP of Worldwide Sales at ON24, where he led global sales efforts and drove over 70% subscription revenue growth.
Experience and Expertise
- Ben brings over 20 years of sales leadership and management experience in high-growth SaaS and technology sectors.
- He has a deep understanding of the lead generation and performance marketing industries, cultivated through partnerships with top marketing organizations such as Direct2Market Media, CJ Affiliate, AI Media Group, and Aragon Advertising.
- His expertise includes revenue retention strategies, enterprise and channel sales development, and aligning sales processes with technology-driven marketing analytics.
Industry Recognition and Leadership
- In January 2020, Ben was elected by his peers to the LeadsCouncil Board of Directors, a respected, independent association of lead generation experts dedicated to promoting best practices and ethical standards in the industry.
- Ben’s election underscores his standing as a trusted authority in lead generation and sales leadership, particularly within AI-powered call tracking and conversational analytics markets.
Company Context and Achievements Under Ben Sullivan’s Leadership
- Under Ben’s sales leadership, Invoca has experienced significant growth, including a record year with over 70% revenue growth reported in early 2022.
- Invoca reached “unicorn” status in June 2022, achieving a valuation exceeding $1 billion, highlighting the company’s rapid expansion and market confidence.
- The company is consistently recognized for workplace excellence, being awarded inclusion in Inc. Magazine’s Best Workplaces of 2024, reflecting a strong organizational culture under its leadership team.
- Invoca’s platform is widely adopted by notable brands such as AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, emphasizing the effectiveness of the solutions supported by Ben’s sales strategy.
Professional Network and Presence
- Ben is based in San Francisco, California, with a LinkedIn presence highlighting a network of over 5,000 followers and 500+ connections.
- His LinkedIn profile and other executive team listings affirm his role as a key contributor to Invoca’s strategic growth initiatives.
Key actionable insights: Ben Sullivan's role as EVP, Sales reflects a focus on enterprise sales growth and strategic leadership at a high-growth SaaS company with recognized industry standing. His background bridges sales expertise with deep industry knowledge of AI-driven marketing analytics and lead generation. His position on the LeadsCouncil board indicates a commitment to industry best practices and ethical sales standards. His leadership tenure coincides with Invoca’s market expansion, revenue acceleration, and attainment of unicorn valuation, providing a strong strategic partner profile for engagements involving enterprise-scale AI-powered sales and marketing solutions.
