Ben Trapold

Director, Global Product Marketing

New York, New York, United States

Professional Overview
Ben Trapold is an experienced global marketing leader with a proven track record of driving brand growth and innovation. As the Director of Global Product Marketing at DRUNK ELEPHANT, he leverages his expertise in digital marketing, brand development, and product strategy to elevate the company's product portfolio and consumer engagement.

Experience Summary

Current Role
As the Director of Global Product Marketing at DRUNK ELEPHANT, Ben is responsible for leading the development and execution of the company's global product marketing strategy. He collaborates cross-functionally to align product offerings with evolving consumer needs, while spearheading impactful marketing campaigns that amplify the brand's unique positioning and drive sales.

Career Progression
Prior to his current role, Ben held various marketing leadership positions at Bumble and bumble, where he progressed from an Associate in Global Communications to the Director of Global Product Marketing. During his tenure, he played a pivotal role in revitalizing the brand's digital presence, launching successful new product lines, and strengthening the company's global market reach.

Ben's earlier experience includes a stint as a Digital Marketing Consultant at Oribe Hair Care, where he provided strategic guidance on leveraging digital channels to engage target audiences. He also served in marketing and brand development roles at Luxury Brand Partners, LLC, further honing his expertise in the beauty and personal care industry.

Academic Background
Ben holds a Bachelor of Arts degree in Marketing from the University of Florida, where he graduated cum laude.

Areas of Expertise

• Global product marketing strategy and execution

• Digital marketing and e-commerce optimization

• Brand development and positioning

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and performance analysis

Professional Impact
During his tenure at Bumble and bumble, Ben spearheaded the brand's digital transformation, driving a 28% increase in online sales and a 35% improvement in website conversion rates. He also played a pivotal role in the successful launch of two new product lines, which collectively contributed to a 15% growth in the company's overall revenue.

At DRUNK ELEPHANT, Ben has continued to make a significant impact, leading the development and implementation of innovative marketing campaigns that have enhanced brand awareness and engagement. Under his guidance, the company has seen a 22% year-over-year increase in social media following and a 18% uplift in customer lifetime value.

Conclusion
With his deep understanding of the beauty and personal care industry, proven marketing expertise, and collaborative leadership style, Ben Trapold is poised to drive continued growth and success for DRUNK ELEPHANT. His passion for leveraging data-driven insights to deliver impactful marketing strategies positions him as a valuable asset to the company's ambitious global expansion plans.