Professional Summary
Professional Overview
Ben Werner is an experienced Product Marketing Manager with a strong background in the technology industry. He specializes in developing and executing go-to-market strategies for innovative products and solutions. With a focus on data-driven marketing and customer-centric approaches, Ben has a proven track record of driving product adoption and revenue growth.
Experience Summary
Current Role
As the Product Marketing Manager at Privado.ai, Ben is responsible for leading the company's product marketing initiatives. He collaborates closely with the product, sales, and customer success teams to develop and implement effective marketing strategies that align with the company's business objectives. Ben's focus is on positioning Privado.ai's cutting-edge AI-powered solutions, generating demand, and ensuring seamless customer experiences.
Career Progression
Prior to his current role, Ben held product marketing positions at Evolv AI and AppsFlyer, where he successfully launched new products, drove market expansion, and enhanced brand visibility. He also has experience as a Product Marketing Contractor at SIMO and as a Technical Platform Solutions MBA Intern at Google's gTech division. Earlier in his career, Ben held leadership roles at MightyHive, where he managed a team of account managers and spearheaded strategic client engagements.
Academic Background
Ben holds a Master of Business Administration (MBA) degree with a focus on Technology Management from the University of California, Berkeley. He also earned a Bachelor of Science (B.S.) in International Business from the University of Southern California.
Areas of Expertise
- Product marketing strategy and execution
- Go-to-market planning and implementation
- Demand generation and lead nurturing
- Market research and competitive analysis
- Product positioning and messaging
- Customer segmentation and targeting
- Data-driven decision making and analytics
Professional Impact
Throughout his career, Ben has demonstrated his ability to drive impactful marketing initiatives that contribute to the success of his employers. At Evolv AI, he led the launch of a new product line that resulted in a 25% increase in revenue. At AppsFlyer, he developed and executed a comprehensive marketing campaign that expanded the company's footprint in the mobile advertising industry.
Conclusion
Ben Werner is a versatile and results-oriented Product Marketing Manager with a proven track record of driving growth and customer success. His diverse experience, industry expertise, and data-driven approach position him as a valuable asset in the technology sector. Ben is committed to continuously enhancing his skills and delivering exceptional marketing solutions that benefit both his employers and their customers.
