Professional Summary
Professional Overview
Ben Winrauke is a seasoned business leader with a proven track record of driving operational excellence and strategic growth. As the Chief Operating Officer at City Jeans and the Founder of Ownership.NY, he leverages his extensive experience in ecommerce, digital marketing, and business development to optimize processes, enhance efficiency, and propel organizations to new heights.
Experience Summary
Current Roles
Chief Operating Officer, City Jeans (2021-Present)
- Oversee all day-to-day operations, including supply chain management, inventory control, and process optimization
- Spearhead the implementation of data-driven strategies to improve operational efficiency and profitability
- Collaborate with the executive team to develop and execute long-term growth initiatives
- Streamline decision-making processes and foster a culture of continuous improvement
Founder, Ownership.NY (2023-Present)
- Conceptualized and launched a new venture focused on empowering small business owners through innovative ownership models
- Responsible for defining the company's strategic vision, securing funding, and building a talented team
- Driving the development of proprietary technology and services to support the company's mission
Career Progression
PPC Performance Analyst, Wix.com (2020-2021)
- Optimized digital advertising campaigns to drive increased traffic and conversions for Wix.com's e-commerce clients
- Leveraged data-driven insights to continuously refine and improve campaign performance
- Collaborated cross-functionally with marketing, sales, and product teams to align strategies and achieve business objectives
Ecommerce Manager, City Jeans (2019-2020)
- Managed the end-to-end ecommerce operations, including website optimization, inventory management, and customer experience
- Implemented data-driven tactics to increase online sales, improve conversion rates, and enhance customer engagement
- Spearheaded the integration of new technologies and platforms to streamline operations and drive operational efficiencies
Academic Background
Ben holds a Bachelor's degree in Business Administration from the University of Michigan, where he graduated with Honors.
Areas of Expertise
- Ecommerce and digital marketing
- Supply chain optimization
- Process improvement and workflow automation
- Data-driven decision making
- Cross-functional team leadership
- Strategic planning and business development
Professional Impact
- Increased online sales at City Jeans by 28% within the first year as Ecommerce Manager
- Implemented new PPC strategies that delivered a 22% improvement in ROAS for Wix.com's e-commerce clients
- Secured seed funding and assembled a talented team to launch Ownership.NY, a innovative venture focused on empowering small business owners
Conclusion
With his extensive experience, strategic mindset, and operational expertise, Ben Winrauke is poised to continue driving transformative change and delivering sustainable growth for the organizations he serves. As he navigates his current roles, he remains committed to leveraging data-driven insights, fostering collaborative cultures, and implementing innovative solutions to unlock new levels of success.
