Benjamin De Castro – Chief Marketing Officer, Gardyn
Contact and Current Role
Name: Benjamin De Castro
Title: Chief Marketing Officer (CMO)
Company: Gardyn
Location: San Jose, CA, United States
LinkedIn: [benjamindecastro](http://www.linkedin.com/in/benjamindecastro)
Email: Available via internal directories as @mygardyn.com
Phone: Available via internal directories as +2-03
As Chief Marketing Officer at Gardyn, Benjamin De Castro leads the strategic vision and execution of the company's marketing initiatives. He oversees the brand’s positioning, demand generation, digital strategy, and go-to-market activities. His background includes prior experience at AI Trailblazers and leadership in both B2C and B2B environments, with a strong reputation for a consumer-centric and brand-driven approach.
Company Overview: Gardyn
Gardyn specializes in the development of high-density, intelligent plug-and-play smart gardens for vertical indoor cultivation of high-quality produce and flowers. The company leverages technology in its micro-gardens and indoor farms to deliver fresh, nutritious greens and fruits year-round. Its solution emphasizes affordable nutrition, space-saving design, and smart automation via the Gardyn app.
Gardyn’s target consumers range from busy professionals to families and enthusiasts focused on sustainability, wellness, and food quality.
Professional Highlights & Initiatives
Benjamin De Castro is described as a "quintessential 21st century marketer," blending deep consumer empathy with data-driven brand management.
- In late 2024, Gardyn implemented leading-edge payment integration by partnering with
- In March 2025, Gardyn received a high-profile positive review from
Under De Castro's leadership, Gardyn’s brand messaging strongly centers on technological leadership in indoor food cultivation, health and lifestyle improvement, and environmental sustainability. The messaging is consistently consumer-oriented, highlighting easy adoption, app-driven convenience, and quality produce.
Organizational Influence and Team
As CMO, De Castro is a primary decision-maker in all aspects of marketing, customer acquisition, brand development, influencer partnerships, and growth strategy. He works directly with the executive team, including:
He leads a marketing and analytics team consisting of digital marketers, analytics strategists, and website leads (e.g., Ava Mutchler, Andy Pham).
Key Business Drivers and Opportunities
Gardyn’s user base is defined by early adopters in smart home, wellness, and urban agriculture. The company’s use of smart automation and mobile app integration positions it as a premium, tech-forward brand.
Marketing initiatives under De Castro focus on omni-channel digital campaigns, leveraging e-commerce enhancements (such as Affirm BNPL) to lower barriers to purchase and boost conversion rates.
Business Insider reviews and partnership promotions are utilized as key assets for brand legitimacy and reach, with Benjamin De Castro overseeing messaging and amplification strategies.
Previous Experience & Education
Summary of Value Proposition
Under Benjamin De Castro’s marketing leadership, Gardyn is positioned as a leading innovator in the indoor gardening space, blending advanced technology, sustainable lifestyle solutions, and seamless customer experience. The company’s marketing direction actively invests in digital growth, payment flexibility, brand storytelling, and high-profile media validation, all aligned with the evolving demands of modern consumers. As the primary marketing executive, De Castro is directly responsible for strategy alignment, partnership integration, and cross-functional growth initiatives, making him a critical contact for potential business development opportunities within the smart home and consumer wellness technology sectors.
