Benjamin Chapman

Senior Manager North Europe | Digital Partner Commerce

Professional Overview

Benjamin Chapman is a seasoned digital commerce leader with over a decade of experience driving growth and innovation across leading global brands. In his current role as Senior Manager North Europe | Digital Partner Commerce at adidas, he is responsible for developing and executing cross-functional strategies to drive ecommerce success and enhance the digital customer experience.

Experience Summary

Current Role

As Senior Manager North Europe | Digital Partner Commerce at adidas, Benjamin oversees the strategic direction and operational excellence of the brand's digital presence and partner commerce initiatives across the Nordic and Benelux markets. He works closely with cross-functional teams to enhance the omnichannel customer journey, optimize digital marketing and sales performance, and drive continuous improvement in ecommerce capabilities. Under his leadership, the North Europe region has consistently exceeded revenue and profitability targets, cementing adidas' position as a market leader in digital-first commerce.

Career Progression

Prior to joining adidas, Benjamin served as Senior Manager Global Amazon | Beauty and Personal Care at Unilever, where he led the brand's ecommerce strategy and operations across Amazon's global marketplaces. In this role, he drove double-digit sales growth, secured premium product placements, and implemented innovative digital marketing campaigns that elevated Unilever's brand presence and customer engagement. Before Unilever, Benjamin held positions such as Senior Customer Account Manager | eCommerce, National Account Manager, and various roles within Amazon UK, where he honed his expertise in vendor management, digital strategy, and business development.

Academic Background

Benjamin holds a Bachelor's Degree in BA Business Management and Financial Services Planning from Nottingham Trent University, where he graduated with distinction. He has also completed advanced training in digital marketing, ecommerce analytics, and supply chain optimization, further strengthening his industry-leading capabilities.

Areas of Expertise

• Digital commerce strategy and execution

• Ecommerce operations and performance optimization

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and analytical problem-solving

• Brand positioning and marketing in the digital landscape

• Vendor and partner relationship management

Professional Impact

Throughout his career, Benjamin has spearheaded transformative initiatives that have significantly impacted the ecommerce performance and digital capabilities of the organizations he has served. At Unilever, he led the implementation of a data-driven approach to Amazon market intelligence, which enabled the company to better anticipate consumer trends and deliver personalized product recommendations. At Amazon UK, he played a key role in expanding the company's vendor network and optimizing fulfillment processes, contributing to substantial revenue growth and enhanced customer satisfaction.

Conclusion

With his extensive experience, deep industry expertise, and proven track record of driving digital transformation, Benjamin Chapman is well-positioned to continue making a significant impact as a senior leader in the dynamic world of ecommerce and digital partner commerce. His strategic vision, collaborative approach, and commitment to excellence make him a valuable asset to the organizations he serves.