Overview
Name: Benjamin Cheng
Company: Café
LinkedIn Profile: [Benjamin Cheng - Café](https://www.linkedin.com/in/benjamin-cheng-a120a273)
Benjamin Cheng is an experienced Sales Leader specializing in driving strategic partnerships and revenue growth within the SaaS and technology sectors. With over 10 years of professional experience, Cheng has developed a robust portfolio that includes lead generation, training, and social media.
Professional Experience
Café
Cheng has been an integral part of Café's team, leveraging his strategic skills to foster business growth and collaboration. His work has significantly impacted Café's trajectory, as evidenced by significant recognitions and partnerships.
Achievements
- Slack’s Future of Work Program: Under his leadership, Café was selected to join this prestigious program, reflecting Cheng's ability to align with cutting-edge industry trends.
- HubSpot Inbound Certification: Benjamin recently attained this certification, highlighting his commitment to continuous learning and professional development.
- Frost & Sullivan’s 2024 Global Competitive Strategy Leadership Award: Cheng played a pivotal role in Firework, a project recognized with this award for excellence in the video commerce industry.
Key Metrics
Cheng is a results-driven professional, evident from impressive business metrics:
- 60% increase in conversion rates through shoppable interactive videos.
- 22% boost in Customer Lifetime Value.
- 33% reduction in return rates compared to traditional e-commerce.
- Three times higher Net Promoter Score (NPS) among visitors who engage with live or short videos.
Skills and Expertise
- SaaS Sales and Technology Integration
- Lead Generation and Prospecting
- Strategic Partnerships
- Revenue Growth
- Training and Development
- Video Commerce and Customer Engagement
Education
Syracuse University: Bachelor's Degree in Economics (2009-2014)
Notable Contributions
1. Workplace Culture Improvement: Cheng is vocal about fostering healthy workplace environments and has shared insights on building cultures of respect and accountability.
2. Retail Innovation through Video Marketing: Advocates for video-first marketing strategies, emphasizing their impact on consumer engagement and sales growth.
By synthesizing his skills, strategic mindset, and commitment to innovation, Benjamin Cheng continues to drive remarkable outcomes at Café and sets a high standard in the SaaS and technology landscape.
