Benjamin Golson

Digital Marketing and eCommerce Executive

Professional Overview
Benjamin Golson is an accomplished digital marketing and ecommerce executive with over a decade of experience driving strategic growth and innovation across the hospitality industry. As the Vice President of Digital Marketing and eCommerce at McKibbon Hospitality, he oversees the company's omnichannel digital initiatives, leveraging his expertise in search engine optimization, content marketing, and data-driven decision making to optimize the customer experience and drive measurable business results.

Experience Summary

Current Role
As the Vice President of Digital Marketing and eCommerce at McKibbon Hospitality, Benjamin is responsible for leading the strategy and execution of the company's digital marketing and ecommerce initiatives. He has spearheaded the implementation of advanced analytics and attribution models to enhance marketing campaign performance, resulting in a 25% increase in direct bookings and a 15% reduction in customer acquisition costs. Additionally, he has overseen the development of a mobile-first, personalized booking experience, leading to a 35% boost in mobile conversions.

Career Progression
Benjamin's career trajectory demonstrates his ability to drive continuous improvement and deliver tangible impact. Prior to his current role, he served as the Director of Ecommerce at McKibbon Hospitality, where he led the optimization and expansion of the company's online booking platform, resulting in a 20% increase in revenue. He has also held various marketing and project management roles at other organizations, including Hua Marketing, Beng Marketing, and Dynamic Dental Partners Group, where he consistently delivered innovative solutions and measurable results.

Academic Background
Benjamin holds a Bachelor of Science in Marketing from the University of South Florida, where he honed his strategic and analytical skills, as well as his passion for technology-driven marketing solutions.

Areas of Expertise

• Digital marketing strategy and execution

• Ecommerce optimization and performance management

• Search engine optimization (SEO) and content marketing

• Data-driven decision making and analytics

• Cross-functional collaboration and project management

• Hospitality industry expertise

Professional Impact
During his tenure at McKibbon Hospitality, Benjamin has spearheaded several high-impact initiatives that have elevated the company's digital presence and customer experience. He has led the implementation of a comprehensive search engine optimization (SEO) strategy, resulting in a 40% increase in organic traffic and a 30% improvement in search engine rankings. Additionally, he has overseen the development of a robust content marketing program, which has contributed to a 25% increase in lead generation and a 15% uplift in customer loyalty.

Conclusion
With his deep expertise in digital marketing, ecommerce, and the hospitality industry, Benjamin Golson is positioned to continue driving transformative change and delivering exceptional results for McKibbon Hospitality. His proven track record of innovation, data-driven decision making, and cross-functional collaboration make him a valuable asset in the rapidly evolving digital landscape.