Benjamin Lawnicki is a seasoned marketing executive with extensive experience in the consumer packaged goods (CPG) industry. He currently serves as the Vice President of Marketing, North America, at Thinx Inc., a leading feminine care brand, while concurrently holding the role of Marketing Director for the Thinx brand at Kimberly-Clark.
Professional Experience
Current Roles
As the VP of Marketing, North America, at Thinx Inc., Benjamin is responsible for overseeing the brand's strategic marketing initiatives, driving revenue growth, and strengthening the company's market position. In his parallel role as Marketing Director at Kimberly-Clark, he is focused on leading the successful integration and expansion of the Thinx brand within the company's portfolio.
Career Progression
Prior to his current roles, Benjamin held several senior-level positions at Kimberly-Clark, including Senior Brand Manager for the Poise brand and Senior Brand Manager for the company's Growth Transformation initiative. Throughout his career, he has demonstrated a strong track record of driving brand growth, launching successful marketing campaigns, and spearheading strategic business transformations.
Earlier in his career, Benjamin gained valuable experience as a Process Engineer and Module Team Leader at Intel, where he honed his problem-solving skills and technical expertise.
Academic Background
Benjamin holds a Bachelor of Science degree in Chemical Engineering from a prestigious university, where he graduated with honors.
Areas of Expertise
- Brand strategy and management
- Integrated marketing campaign development
- Digital and e-commerce marketing
- New product launch and commercialization
- Cross-functional team leadership and collaboration
- Data-driven decision making and analytics
Professional Impact
During his tenure at Kimberly-Clark, Benjamin played a pivotal role in the successful revitalization of the Poise brand, driving double-digit sales growth and improving market share. He also led the integration of the Thinx brand into the Kimberly-Clark portfolio, ensuring a seamless transition and positioning the brand for continued expansion.
Conclusion
With his exceptional marketing expertise, strategic mindset, and strong track record of delivering results, Benjamin Lawnicki is well-positioned to drive the continued growth and success of Thinx Inc. and Kimberly-Clark's feminine care business. His ability to navigate complex industry challenges and his commitment to innovation make him a valuable asset in the CPG sector.
