Benjamin Moore
Portland, Maine, United States
Professional Overview
Benjamin Moore is an accomplished marketing professional with a diverse background spanning the craft beer, sustainability, and customer service industries. He currently serves as a Marketing Executive at CarHop Curbside & Delivery, where he drives innovative digital marketing strategies to expand the company's customer base and brand presence. Additionally, he contributes his expertise as the Executive Board - Communications member for Portland Greendrinks, a prominent sustainability-focused organization. With his strong technical skills, industry knowledge, and customer-centric approach, Benjamin is poised to make a lasting impact in the evolving marketing landscape.
Experience Summary
Current Roles
Marketing Executive, CarHop Curbside & Delivery (2020 - Present)
- Spearheaded the development and implementation of comprehensive digital marketing campaigns, resulting in a 25% increase in website traffic and a 15% boost in online orders.
- Collaborated cross-functionally to enhance the company's social media presence, leading to a 20% growth in follower engagement and a 12% rise in customer conversions.
- Conducted market research and data analysis to identify new target audiences, enabling the company to expand its customer base by 18% in the past year.
Executive Board - Communications, Portland Greendrinks (2022 - Present)
- Oversee the organization's external communications strategy, ensuring consistent messaging and effective stakeholder engagement.
- Lead the implementation of digital initiatives, such as the redesign of the Greendrinks website and the creation of a new social media content plan, resulting in a 30% increase in website visits and a 22% growth in social media following.
- Coordinate with the board to develop and execute community outreach programs, strengthening the organization's local impact and expanding its reach within the Portland sustainability ecosystem.
Career Progression
Craft Beer Ambassador, Active Beer Geek (2011 - Present)
- Serve as a brand ambassador and subject matter expert, representing various craft beer producers and distributors at industry events and conferences.
- Provide product education and tasting experiences to customers, contributing to the growth and recognition of the craft beer community.
- Maintain a strong industry network and stay up-to-date on market trends, allowing for the development of strategic partnerships and the introduction of new product lines.
Director, Ethical Slumber, Envi LLC (2016 - 2020)
- Oversaw the development and marketing of the company's sustainable bedding and sleep products, leading to a 22% increase in annual revenue.
- Spearheaded the implementation of a comprehensive corporate social responsibility program, resulting in the company's recognition as a B-Corp and a 35% improvement in its sustainability metrics.
- Managed a team of 12 professionals, fostering a collaborative work environment and driving operational efficiency through the implementation of streamlined processes and data-driven decision-making.
Co-Host, Plethora Podcast (2016 - 2020)
- Co-hosted a popular podcast focused on sustainability, innovation, and entrepreneurship, addressing emerging trends and showcasing industry leaders.
- Developed and executed a content strategy that grew the podcast's listener base by 40% and secured sponsorships from leading sustainable brands.
- Cultivated a strong community of listeners and industry professionals, facilitating valuable networking opportunities and knowledge-sharing.
Academic Background
Benjamin holds a Bachelor of Arts in Marketing from the University of Maine, where he graduated cum laude and was recognized for his academic excellence and leadership within student organizations.
Areas of Expertise
- Digital marketing strategy and implementation
- Brand development and reputation management
- Sustainable business practices and corporate social responsibility
- Customer service and stakeholder engagement
- Craft beer industry knowledge and product education
- Cross-functional collaboration and project management
Professional Impact
- Recognized as a thought leader in the craft beer and sustainability industries, frequently invited to speak at industry events and conferences.
- Awarded the "Rising Star" accolade by the Maine Sustainability Council for his contributions to the local sustainability ecosystem.
- Actively involved in mentoring and supporting the next generation of marketing and sustainability professionals through guest lectures, internship programs, and community initiatives.
Conclusion
With his extensive experience, strong technical expertise, and unwavering commitment to sustainability, Benjamin Moore is poised to continue making a meaningful impact in the marketing and sustainability industries. His ability to drive innovative digital strategies, foster cross-functional collaboration, and deliver measurable results make him a valuable asset to any organization seeking to enhance its brand, customer engagement,