Benny Zhang
Marketing VP - Homecare BU
Professional Overview
Benny Zhang is an accomplished marketing executive with over 15 years of experience in the consumer goods industry. He currently serves as the Marketing VP for the Homecare Business Unit at Unilever, where he oversees the strategic direction and campaign execution for the company's portfolio of leading home care brands.
Experience Summary
Current Role
As the Marketing VP - Homecare BU at Unilever, Benny is responsible for driving the brand vision, product development, and go-to-market strategies for the company's high-performing home care product lines. Under his leadership, the Homecare BU has achieved double-digit revenue growth and solidified its position as a market leader in the category. Benny's ability to identify consumer insights and translate them into innovative, data-driven campaigns has been instrumental in driving brand engagement and loyalty.
Career Progression
Prior to his current role, Benny held various marketing leadership positions at Unilever, including Marketing Director for the Bath & Body and Oral Care categories. He played a pivotal role in repositioning and revitalizing these brands, leading to significant market share gains and improved profitability. Earlier in his career, Benny gained valuable experience in brand management and marketing at Philips, Campbell Soup Company, and L'Oréal, where he honed his skills in product positioning, consumer research, and campaign execution.
Academic Background
Benny holds a Bachelor of Science in Business Administration from Shanghai University, where he graduated with honors. He has also completed executive leadership programs at the prestigious Wharton School of Business and INSEAD.
Areas of Expertise
- Brand strategy and positioning
- Consumer insights and market analysis
- Integrated marketing campaign development
- Product innovation and portfolio management
- Cross-functional team leadership and collaboration
Professional Impact
During his tenure at Unilever, Benny has been instrumental in driving the company's market share growth in the Homecare BU, with several of his brand campaigns recognized for their creativity and effectiveness. He has also been an active contributor to industry forums, sharing his expertise in customer-centric marketing and leveraging data analytics to drive business growth.
Conclusion
With his extensive experience, strong analytical skills, and proven track record of success, Benny Zhang is a seasoned marketing leader poised to continue driving innovation and growth within Unilever's Homecare Business Unit. His strategic vision, coupled with his ability to execute impactful campaigns, positions him as a valuable asset to the organization.
