Bernardo Callejas

Senior Vice President - Wellness, Insights, and Innovation

Professional Overview

Bernardo Callejas is a seasoned marketing and innovation executive with over 15 years of experience in the consumer goods and food & beverage industries. As the Senior Vice President of Wellness, Insights, and Innovation at Dairy Management Inc., he spearheads the development and implementation of cutting-edge wellness initiatives, consumer insights, and innovative product strategies.

Experience Summary

Current Role

In his current role as Senior Vice President at Dairy Management Inc., Bernardo is responsible for driving the company's wellness and innovation agenda. He oversees the research, development, and launch of new wellness-focused products and services, leveraging in-depth consumer insights to anticipate and address evolving market needs. Under his leadership, Dairy Management Inc. has expanded its wellness portfolio and forged strategic partnerships to enhance the brand's presence and impact in the health and nutrition space.

Career Progression

Prior to his current role, Bernardo held various leadership positions at Dairy Management Inc. and other reputable organizations. As the Vice President of Global Innovation - Partnerships, he spearheaded the company's collaborative efforts with industry partners to bring innovative dairy-based solutions to market. Earlier in his career, Bernardo served as a Managing Director at Global Marketing Specialists, Inc., where he applied his expertise in brand management and strategic marketing to drive growth for clients in the consumer goods sector. Additionally, he held senior brand management roles at Abbott Nutrition International, where he was instrumental in the successful development and promotion of the company's Similac and PediaSure product lines.

Academic Background

Bernardo holds a Bachelor's degree in Business Administration from the University of Illinois at Urbana-Champaign, where he graduated with distinction.

Areas of Expertise

• Wellness and nutrition product development

• Consumer insights and market trends analysis

• Strategic brand management and innovation

• Cross-functional collaboration and partnership management

• Driving organizational transformation and growth

Professional Impact

Throughout his career, Bernardo has demonstrated a strong track record of delivering measurable results and driving positive change. At Dairy Management Inc., he has spearheaded the launch of several innovative wellness-focused products that have been widely recognized for their impact on consumer health and well-being. Additionally, he has played a pivotal role in establishing strategic industry partnerships, enabling the company to expand its reach and deepen its engagement with key stakeholders.

Conclusion

Bernardo Callejas is a seasoned marketing and innovation leader with a proven ability to identify and capitalize on emerging opportunities in the wellness and consumer goods sectors. His extensive experience, strategic vision, and collaborative approach have positioned him as a valuable asset to Dairy Management Inc. and the broader industry.