Bert Bracke

Product Manager

Professional Overview
Bert Bracke is an experienced Product Manager with a strong background in the medical technology industry. He excels at driving product innovation and improving customer experience, with a keen focus on optimizing product development and market strategy.

Experience Summary

Current Role
As a Product Manager at Arthrex, Bert is responsible for overseeing the development and launch of groundbreaking orthopedic devices. He collaborates closely with cross-functional teams to identify customer needs, define product roadmaps, and ensure seamless product rollouts. Under Bert's leadership, Arthrex has successfully introduced several industry-leading solutions that have enhanced patient outcomes and streamlined clinical workflows.

Career Progression
Prior to joining Arthrex, Bert held various roles at Brainlab, a leading provider of medical imaging software and devices. He progressed from a Project Engineer to a Project Manager, before transitioning into the Product Manager role, where he demonstrated his ability to drive product strategy and foster innovation. Bert's diverse experience, from engineering to marketing, has equipped him with a well-rounded understanding of the medical technology landscape.

Academic Background
Bert holds a Bachelor's degree in Mechanical Engineering from RMIT University, where he completed a student internship, gaining valuable hands-on experience in the field.

Areas of Expertise

• Product management and development

• Medical device innovation

• Market analysis and segmentation

• Cross-functional team leadership

• Project management and process improvement

• Technical proficiency in engineering and software

Professional Impact
During his tenure at Brainlab, Bert successfully launched two cutting-edge surgical planning and navigation systems, which significantly improved the accuracy and efficiency of complex neurosurgical procedures. His work has contributed to enhanced patient safety and positive clinical outcomes. At Arthrex, Bert has been instrumental in the development of a groundbreaking arthroscopic joint repair device, which has received widespread acclaim from the medical community.

Conclusion
Bert Bracke is a driven and versatile Product Manager with a proven track record of driving product innovation and delivering tangible results in the medical technology industry. His technical expertise, strategic thinking, and strong collaborative skills make him a valuable asset to any organization seeking to stay ahead of the curve in the ever-evolving healthcare landscape.