Bertrand Salord

Chief Marketing Officer

Professional Overview

Bertrand Salord is a seasoned marketing executive with over 20 years of experience driving global growth and brand prominence for leading technology companies. As the Chief Marketing Officer at Agicap, he is responsible for spearheading the company's marketing strategy, enhancing brand visibility, and accelerating customer acquisition across international markets.

Experience Summary

Current Role

As the Chief Marketing Officer at Agicap since 2024, Bertrand leads a high-performing marketing team in crafting and executing integrated campaigns that capitalize on the company's innovative financial management software. Under his leadership, Agicap has strengthened its market position, expanded its customer base, and solidified its reputation as a trusted partner for small and medium-sized businesses.

Career Progression

Prior to joining Agicap, Bertrand held progressive marketing leadership roles at data.ai (formerly App Annie), where he most recently served as the Global Vice President of Marketing. In this capacity, he drove the company's global go-to-market strategies, enhanced brand recognition, and delivered significant revenue growth. Earlier in his career, Bertrand held marketing and communication positions at Microsoft Europe and Adobe, where he made valuable contributions to anti-piracy initiatives and corporate affairs.

Bertrand's career journey also includes co-founding Arkadia NetSystems, a startup focused on developing innovative software solutions. This entrepreneurial experience has equipped him with a unique perspective on the challenges and opportunities faced by growing businesses.

Academic Background

Bertrand holds a degree from a prestigious French university, where he specialized in marketing and communications. His academic achievements and passion for innovation have been instrumental in shaping his successful career trajectory.

Areas of Expertise

Omnichannel marketing strategy and execution

Brand development and positioning

Demand generation and lead nurturing

Digital marketing and social media expertise

Strategic partnerships and channel management

Change management and team leadership

Professional Impact

Under Bertrand's leadership, data.ai achieved significant milestones, including a 35% increase in global revenue and a 25% improvement in customer retention. He has also been recognized for his contributions to the software industry, serving as the Chairman of BSA France and driving impactful initiatives to combat software piracy.

Conclusion

Bertrand Salord's extensive experience, strategic vision, and proven track record of driving growth and innovation make him a valuable asset to Agicap. As the Chief Marketing Officer, he is well-positioned to propel the company's expansion, strengthen its competitive edge, and deliver sustainable success in the dynamic financial technology landscape.