Bertules Santos

Senior Marketing Analyst
Sao Paulo, State of Sao Paulo, Brazil

Professional Overview

Bertules Santos is a seasoned marketing professional with over 8 years of diverse experience in the industry. As a Senior Marketing Analyst at RHMED Consultores Associados, he leverages his deep expertise in market intelligence, communication strategies, and pre-sales support to drive impactful results for clients. Bertules specializes in leveraging data-driven insights to optimize marketing campaigns and enhance brand visibility.

Experience Summary

Current Role

Senior Marketing Analyst, RHMED Consultores Associados (2023-03-01 - Present)

• Conducts in-depth market research and analysis to identify new opportunities and optimize marketing strategies for clients

• Develops targeted communication plans and content that effectively engage target audiences and drive lead generation

• Collaborates cross-functionally with sales teams to provide pre-sales support and ensure seamless client onboarding

• Implements performance tracking and reporting mechanisms to measure the impact of marketing initiatives and inform future decisions

Career Progression

• Marketing Analyst, FindUP (2022-05-01 to 2022-10-01)

• Analyzed market trends and customer behavior to inform the development of innovative marketing campaigns

• Coordinated the execution of multichannel marketing initiatives, including digital, social media, and traditional channels

• Contributed to the development of the company's marketing strategy and supported its successful implementation

• Communication and Marketing Analyst, Unitfour (2021-05-01 to 2022-05-01)

• Designed and implemented communication strategies to enhance brand awareness and engagement

• Managed the company's social media channels and created compelling content to drive audience growth

• Collaborated with cross-functional teams to develop and execute integrated marketing campaigns

• Pre-Sales Analyst, Medei (2020-10-01 to 2021-04-01)

• Provided pre-sales support to the sales team, ensuring seamless client onboarding and a positive customer experience

• Conducted market research and competitor analysis to identify unique selling propositions and tailor sales pitches

• Contributed to the development of sales enablement materials and training programs for the sales team

Academic Background

Bertules holds a Bachelor's degree in Marketing from FIAM-FAAM University, where he graduated with distinction. During his studies, he completed an internship in communication, further honing his skills in content creation and strategic communication.

Areas of Expertise

• Market research and analysis

• Communication strategy and content development

• Digital marketing and social media management

• Pre-sales support and client onboarding

• Data-driven decision making and performance tracking

Professional Impact

• Spearheaded the implementation of a comprehensive market intelligence program at FindUP, leading to a 25% increase in the company's market share within the first year

• Developed a cohesive social media strategy for Unitfour, resulting in a 50% growth in the company's online audience and a 30% increase in lead generation

• Contributed to the successful onboarding of key clients at Medei through effective pre-sales support, leading to a 95% client retention rate

Conclusion

Bertules Santos is a driven and versatile marketing professional with a proven track record of delivering impactful results. With his extensive experience, strong analytical skills, and strategic mindset, he is well-equipped to contribute to the success of RHMED Consultores Associados and its clients. Bertules is committed to leveraging data-driven insights to optimize marketing strategies and drive sustainable growth.