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Bessie Hartzler

Bessie Hartzler


Senior Director, E-Commerce Strategy & Analytics

Professional Overview


Bessie Hartzler is a seasoned e-commerce and digital strategy leader with extensive experience driving growth and innovation across the retail and consumer goods sectors. As the Senior Director of E-Commerce Strategy & Analytics at Warby Parker, she is responsible for developing and executing the company's omnichannel e-commerce strategy, leveraging data-driven insights to optimize the customer experience and boost online sales. With a strong background in brand management, digital transformation, and business analytics, Bessie is a strategic partner to executive leadership, consistently delivering measurable results that elevate the company's overall digital presence and competitive positioning.

Experience Summary



Current Role


As the Senior Director of E-Commerce Strategy & Analytics at Warby Parker, Bessie leads a team of e-commerce and data analysts responsible for developing and executing the company's comprehensive digital strategy. In this role, she:

  • Spearheads the development and implementation of Warby Parker's e-commerce roadmap, aligning digital initiatives with broader business objectives

  • Leverages advanced data analytics and customer insights to identify opportunities for optimization and growth, resulting in a 23% increase in online sales over the past 18 months

  • Collaborates cross-functionally with marketing, technology, and operations teams to ensure seamless integration and delivery of the e-commerce experience

  • Serves as a strategic advisor to the executive leadership team, providing data-driven recommendations that inform key business decisions


Career Progression


Prior to joining Warby Parker, Bessie held several notable roles that have contributed to her well-rounded expertise in the retail and consumer goods industries. As the Director of the North America Nike Direct (DTC) Business at Nike, she was responsible for driving the company's direct-to-consumer strategy, leading to a 15% increase in online and mobile sales. Earlier in her career, Bessie gained valuable experience in brand management and global strategy through roles at Procter & Gamble and Samsung, respectively.

Academic Background


Bessie holds an MBA from the University of Chicago Booth School of Business, where she specialized in marketing and strategy. She also earned a Bachelor of Science in Business Administration from the University of Oregon, graduating summa cum laude.

Areas of Expertise


  • E-commerce strategy and digital transformation

  • Data-driven decision making and advanced analytics

  • Omnichannel customer experience optimization

  • Brand management and marketing strategy

  • Cross-functional collaboration and stakeholder management


Professional Impact


Recognized as a thought leader in the e-commerce and digital strategy space, Bessie has contributed to industry publications and participated in leading conferences, sharing her insights on emerging trends and best practices. Her work has been instrumental in driving Warby Parker's continued growth and success in the highly competitive online eyewear market.

Conclusion


With her exceptional track record of driving digital innovation and delivering measurable business results, Bessie Hartzler is poised to continue her trajectory as a strategic leader in the retail and consumer goods industries. Her expertise in e-commerce strategy, data analytics, and brand management, combined with her collaborative approach and proven ability to execute, make her a valuable asset to any organization seeking to optimize its digital presence and enhance the customer experience.